# Amazonian Superfruit Juices AMARUMAYU's Immunity Drinks Share the Benefits of Buriti & Camu Camu By Laura McQuarrie | Published 2020-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immunity-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/immunity-boosting-superfruit-juices-from-the-heart-of-the-amazon-rainforest-help-indigenous-communities-prevent-deforestation-301177036.html) & [amarumayu](https://amarumayu.com/superfruit-juices/) Heading into cold and flu season, health-conscious consumers are looking for immunity drinks that boast the ability to share functional benefits to support the body's systems. AMARUMAYU is introducing two new [immunity beverages](https://www.trendhunter.com/trends/functional-juice-drinks) that share potent ingredients like Buriti and Camu Camu superfruits from the Peruvian [Amazon](https://www.trendhunter.com/trends/emergen-c). The Apple & Camu Camu beverage is hydrating, free from preservatives and no added sugar, plus it shares a naturally bright color. There's also the Apple, Buriti and Cocona flavor, which boasts a fresh and exotic flavor. The new line of [immunity-boosting Superfruit Juices](https://www.trendhunter.com/trends/multifunctional-juices) is mindfully created to mitigate climate change and prevent the deforestation of the Amazon. As such, AMARUMAYU uses a regenerative approach and only uses fruit from trees that have not been cut down in order to support and preserve the natural ecosystems. Image Credit: AMARUMAYU ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Immunity Drinks:** Opportunity for developing beverages that offer functional benefits to support the body's immune system during cold and flu season. - **Superfruit Juices:** Disruption potential in creating juices that utilize potent and exotic ingredients like Buriti and Camu Camu superfruits from the Peruvian Amazon. - **Regenerative Approach:** Developing products that have a positive impact on the environment, such as using a regenerative approach to mitigate climate change and prevent deforestation. ### Where This Applies - **Beverage Industry:** Opportunity for innovation in the beverage industry by introducing immunity drinks with functional benefits and unique ingredients. - **Health and Wellness Industry:** Potential for disruption in the health and wellness industry by offering products like superfruit juices that promote immune support and utilize exotic ingredients. - **Sustainable Agriculture Industry:** Opportunity to disrupt the sustainable agriculture industry by adopting a regenerative approach and preserving natural ecosystems while sourcing ingredients for products. ## Related on Trend Hunter - [Berry-Powered Immunity Shots](https://www.trendhunter.com/trends/rebel-kitchen-camu-shots.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Immunity-Focused Beverage Blends](https://www.trendhunter.com/trends/immunityfocused-superblend.md) - [Vibrant Nutrition Bowls](https://www.trendhunter.com/trends/pressed-juicery-x-cymbiotika.md) - [Fruit-Forward Immunity Supplements](https://www.trendhunter.com/trends/the-secret-nature-of-fruit.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Spicy Immunity Juice Shots](https://www.trendhunter.com/trends/moju-spicy-pia-immunity.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md)