# Ready-to-Drink Immunity Coffees Iconic Immunity Coffee Shares Protein, Zinc, Vitamin C & More By Laura McQuarrie | Published 2021-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immunity-coffee References: [bevnet](https://www.bevnet.com/news/2021/iconic-debuts-new-design-coffees-with-goal-to-problem-solve-in-protein) & [drinkiconic](https://www.drinkiconic.com/pages/coffee-drinks) Iconic Immunity Coffee features a fresh green color scheme and a minimalist look that highlights the core properties of the functional beverages. The Vanilla, Mocha and Dark Roast coffee beverages from Iconic Protein help to share the benefits of protein, MCT oil, zinc and vitamins in [ready-to-drink formats](https://www.trendhunter.com/trends/protein-cold-brew-latte). The [refreshed branding](https://www.trendhunter.com/trends/modernized-coffees) for the immune-boosting coffee beverages was created to simplify the overall look of the products and get consumers connecting with the features and less distracted by busy labels. At a time when many people are investing in [immunity drinks](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew) to bolster their everyday wellness, the brand makes it easy to turn a daily coffee habit into a healthful way of getting more minerals, Vitamin C, Vitamin D3 and plenty of other functional ingredients for wellness. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** The trend of incorporating additional functional benefits in beverages presents opportunities for disruptive innovation in the beverage industry. - **Simplified Branding:** The trend of simplified branding presents opportunities for disruptive innovation in the branding and packaging industry. - **Immunity Boosters:** The trend of immunity-boosting ingredients presents opportunities for disruptive innovation in the wellness industry. ### Sectors Adopting This - **Beverage Industry:** The ready-to-drink immunity coffee trend presents an opportunity for the beverage industry to expand into functional beverages with added benefits. - **Branding and Packaging Industry:** The trend towards simplified branding presents an opportunity for the branding and packaging industry to create minimalistic designs that highlight core product properties. - **Wellness Industry:** The trend towards immunity-boosting ingredients presents an opportunity for the wellness industry to create innovative products and services that promote health and wellness. ## Related on Trend Hunter - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Nutrient-Dense Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-vitality-menu.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md)