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# Immune-Boosting Seasonal Bowls
True Food Kitchen's Winter Immunity Bowl Promotes Good Health

By Laura McQuarrie | Published 2020-01-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/immunity-bowl
References: [prnewswire](https://www.prnewswire.com/news-releases/true-food-kitchen-unveils-new-winter-immunity-bowl-as-part-of-its-seasonal-winter-menu-launch-300983879.html) & [truefoodkitchen](http://www.truefoodkitchen.com/winterimmunity)

As part of its seasonal winter menu, [True Food Kitchen](https://www.trendhunter.com/trends/true-crispd-chicken) is introducing the Winter Immunity Bowl as a nutritious option that's packed with functional ingredients to support health, especially at a time of year when many fall ill. The nutrient-dense dish was created to bolster the immune system with ingredients from Chinese medicine like kuzu, a root with anti-inflammatory and blood sugar-regulating properties, as well as other ingredients like broccolini, edamame, farro and [lion's mane mushrooms](https://www.trendhunter.com/trends/sweetgreen-the-function-menu), which are packed with anti-inflammatory and antibacterial properties and plenty of other benefits.

With the introduction of new dishes like the Winter Immunity Bowl to support its approach to health-driven dining, True Food Kitchen is kicking off a new campaign for 2020 called 'Eat Good Things That Do Good Things.'

Image Credit: True Food Kitchen

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 80% | Activity: 93% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Seasonal Wellness Foods:** Opportunity for businesses to create new menu items with functional ingredients to support immune system health during specific seasons.
- **Functional Ingredients:** Businesses can explore the use of functional ingredients from traditional medicine systems to create dishes with health benefits.
- **Health-driven Dining Campaigns:** There is potential for businesses to launch marketing campaigns focused on promoting health-driven dining experiences and menu options.

### Where This Applies

- **Restaurant Industry:** Restaurants can capitalize on the trend of immune-boosting bowls by incorporating functional ingredients into their menus and promoting health benefits.
- **Health Food Industry:** The health food industry can leverage the demand for seasonal wellness foods by developing and marketing products that support immune system health.
- **Wellness and Nutrition Industry:** Opportunity for companies in the wellness and nutrition industry to create functional ingredient products and educate consumers about their health benefits.

## Related on Trend Hunter

- [Superfood Fall Soups](https://www.trendhunter.com/trends/superfood-fall-soups.md)
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- [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md)
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- [Functional Smoothie Bowls](https://www.trendhunter.com/trends/functional-smoothie-bowls.md)
- [Seasonal Complete Cleanses](https://www.trendhunter.com/trends/seasonal-complete-cleanse.md)
- [Nutritious Wintertime Meal Bowls](https://www.trendhunter.com/trends/jasons-deli-handcrafted-bowls.md)
- [Immune-Boosting Orange Smoothies](https://www.trendhunter.com/trends/immune-builder-orange.md)
