# Immune Support Lollipops The Immuniteez Pops Share the Benefits of Vitamins & Elderberry By Laura McQuarrie | Published 2020-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immuniteez References: [prnewswire](https://www.prnewswire.com/news-releases/mom-created-startup-launches-immuniteez-organic-immune-support-pops-301130906.html) & [momeezchoice](https://momeezchoice.com/) Just in time for cold and flu season, Momeez Choice is moving into the immune support category with its all-new Immuniteez pops. The functional lollipops help to bolster the immune system in a great-tasting way in the form of pops that are [USDA](https://www.trendhunter.com/trends/sootheez) certified organic, non-GMO, gluten, dairy and nut-free. The elderberry pops are packed with vitamins and minerals, and they offer an alternative to the [daily immune support supplements](https://www.trendhunter.com/trends/daily-immune-vitamin) that kids are often resistant to taking. The elderberry-flavored pops are being introduced at a time when many parents are taking extra preventative measures to support family health. This new lollipop product joins other simple solutions from Momeez Choice like the [Lolleez](https://www.trendhunter.com/trends/multeez) organic throat soothing pops and the Tumeez organic tummy soothing pops for kids. Image Credit: Momeez Choice ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Lollipops:** There is potential for other brands to explore functional candy as a way to offer health-boosting benefits in a fun and tasty way. - **Elderberry Supplements:** Elderberry is a rising star in the world of immune support and presents an opportunity for companies to develop elderberry-based products. - **Organic Supplements:** As more consumers choose organic and healthy options, there is a growing demand for natural and organic supplements. ### Where This Applies - **Candy Industry:** Candy manufacturers can explore the functional candy trend to offer a healthier option for consumers. - **Supplement Industry:** Companies in the supplement industry can develop elderberry-based products or other natural and organic supplements that tap into the health-conscious consumer market. - **Health Food Industry:** The demand for natural and organic supplements in the health food industry is growing, presenting an opportunity for companies to offer healthy and sustainable options. ## Related on Trend Hunter - [Kid-Friendly Multivitamin Pops](https://www.trendhunter.com/trends/multeez.md) - [Beneficial Sore Throat Candies](https://www.trendhunter.com/trends/throat-soothing-lollipops.md) - [Brain-Boosting Lollipops](https://www.trendhunter.com/trends/lolly-pops.md) - [13-in-1 Immunity Gummies](https://www.trendhunter.com/trends/immun.md) - [Fiber-Rich Lollipops](https://www.trendhunter.com/trends/fiber-lollipops.md) - [Vitamin-Packed Lollipops](https://www.trendhunter.com/trends/8greens-daily-greens-lollipops.md) - [Immunity Supporting Elderberry Gummies](https://www.trendhunter.com/trends/elderberry-gummies.md) - [Juicy Immune Support Chews](https://www.trendhunter.com/trends/sambucus-ultra-immune-juicy-burst.md) - [Limited-Edition Probiotic Lollipops](https://www.trendhunter.com/trends/lemme-purr-probiotic-lollipops.md)