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# Immune-Boosting Orange Smoothies
Smoothie King Launches New 'Immune Builder Orange' Beverage

By Niko Pajkovic | Published 2021-10-22 | Updated 2021-10-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/immune-builder-orange
References: [qsrmagazine](https://www.qsrmagazine.com/news/smoothie-king-introduces-new-immune-builder-orange-smoothie) & [smoothieking](https://www.smoothieking.com/)

![Immune-Boosting Orange Smoothies](https://cdn.trendhunterstatic.com/thumbs/463/immune-builder-orange.jpeg)

Fast-serve shake chain [Smoothie King](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie) has announced the launch of the 'Immune Builder Orange,' a new smoothie specifically crafted to help boost customers' immune systems as we head into the cold and flu season.

The new smoothie contains a powerful [immune-supporting blend of antioxidants](https://www.trendhunter.com/trends/emergen-c), including 1,000 percent vitamin C, zinc, and vitamins A+E. The beverage itself will be made from a mix of healthy fruits such as apple, pineapple, bananas, mangoes. It will also include a mixed-in proprietary 'Immune Support Enhancer.'

In addition to offering customers a convenient way to consume a variety of beneficial nutrients, the new drink has been made with no added sugar or preservatives. The 'Immune Builder Orange' will launch on November 2 and be offered nationwide for a [limited time](https://www.trendhunter.com/trends/limitedtime-seasonal-offering).

Image Credit: Smoothie King

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 10% | Activity: 56% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Immune-boosting Beverages:** Opportunity for beverage companies to create more drinks with immune-boosting ingredients like vitamins, zinc, and antioxidants.
- **Functional Food and Beverages:** Opportunity for companies to create more functional food and drinks that offer specific health benefits.
- **Health and Wellness Marketing:** Opportunity to promote products with immune-boosting ingredients and highlight their health benefits to consumers.

### Where This Applies

- **Food and Beverage:** Companies in the food and beverage industry can create more products that offer immune-boosting ingredients and health benefits.
- **Health and Wellness:** Opportunities for health and wellness companies to promote products with immune-boosting ingredients and highlight their health benefits to consumers.
- **Retail:** Retailers can stock and promote products with immune-boosting ingredients and health benefits to meet the growing demand from consumers for healthier options.

## Related on Trend Hunter

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- [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md)
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- [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md)
- [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)
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- [Recovery-Promoting Blueberry Smoothies](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie.md)
- [Satiating Pumpkin Smoothies](https://www.trendhunter.com/trends/pumpkin-power-meal-smoothie.md)
