# Dedicated Crypto Content Creators Immortals and Bitstamp Set Out a Three-Year Business Initiative By Colin Smith | Published 2022-02-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/immortals-invasion References: [esportsinsider](https://www.esportsinsider.com/2022/02/immortals-bitstamp-cryptocurrency/?utm_source=rss&utm_medium=rss&utm_campaign=immortals-bitstamp-cryptocurrency) & [immortals.gg](https://immortals.gg/)  '[Immortals](https://www.trendhunter.com/trends/danny-lopez),' the North American esports organization, has entered into a three-year-long partnership with the online cryptocurrency platform 'Bitstamp' to work on projects such as 'Immortals Invasion.' Immortals Invasion is an initiative whereby the two companies will host a variety of digital and in-person events during the '2022 League of Legends World Championship.' Immortals has also announced that it will be creating a dedicated team of in-house content creators for cryptocurrency content. These creators will orchestrate a variety of web3-related content releases on the Bitstamp platform. As an additional part of this partnership, Bitstamp will become the exclusive digital web3 retailer for Immortals esports-related content, such as possible NFTs or currencies. The third large initiative that these companies will collaborate on during this three-year partnership is the 'LCS Trigger Program.' LCS, which stands for 'League of Legends Championship Series,' is a large set of tournaments for the world-famous video game. The LCS Trigger Program will reward LCS viewers with a variety of Immortals-themed digital goods based on viewing metrics and loyalty. Image Credit: Immortals, Bitstamp ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Crypto-inclusive Esports Partnerships:** Esports organizations partnering with cryptocurrency platforms to create hybrid digital events and exclusive crypto-themed content opportunities. - **Dedicated Crypto Content Creation Teams:** Esports organizations establishing dedicated in-house teams to create original cryptocurrency-related content for online platforms. - **Web3-based Reward Programs:** Esports organizations leveraging web3 technology to develop new reward programs that incentivize viewership and engagement. ### Sectors Adopting This - **Esports:** Esports organizations can capitalize on new cryptocurrency partnerships and content creation opportunities to enhance fan engagement and drive revenue. - **Cryptocurrency:** Cryptocurrency platforms can utilize partnerships with esports organizations to reach new audiences and develop exclusive digital content opportunities. - **Gaming:** Gaming companies can explore the potential for esports and cryptocurrency intersections to create new revenue streams and improve user experiences. ## Related on Trend Hunter - [Esports Cryptocurrency Partnerships](https://www.trendhunter.com/trends/riot-games-coinbase.md) - [Promotional Esports Initiatives](https://www.trendhunter.com/trends/team-liquid-3.md) - [Esports Crypto Partnerships](https://www.trendhunter.com/trends/bc-game.md) - [Esports Crypto Partnerships](https://www.trendhunter.com/trends/evil-geniuses.md) - [Tournament-Focused Esports Partnerships](https://www.trendhunter.com/trends/lionscreed-1.md) - [Esports Blockchain Games](https://www.trendhunter.com/trends/guild-of-guardians.md) - [Latin American Esports Programs](https://www.trendhunter.com/trends/infinity-esports.md) - [Esports Bitcoin Tournaments](https://www.trendhunter.com/trends/thunderpick.md) - [Cryptocurrency Game Tournaments](https://www.trendhunter.com/trends/faceit-2.md)