# VR Timepiece Experiences Arnold & Son Launched an Immersive VR Experience at Baselworld By Laura McQuarrie | Published 2018-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-vr-experience References: [arnoldandson](http://www.arnoldandson.com/home.aspx) To help those who visit Baselworld this year get an up-close look at its beautifully complex timepieces, [Arnold & Son](https://www.trendhunter.com/trends/double-tourbillon) launched an [immersive VR experience](https://www.trendhunter.com/trends/a-conversation-with-the-sun). As virtual reality makes it possible for people to experience the impossible, Arnold & Son put together a unique way for people to examine its product range in a "larger-than-life, immersive way." Visitors will find themselves both amused and educated as they put on a headset and hold onto a pair of controllers to view the watches in three dimensions. On top of being able to explore the timepieces on a large scale, visitors will be able to gain a better understanding of the movements and mechanisms that power each design. Arnold & Son virtual reality experience just kicked off today at Baselworld 2018 and will run until March 27th. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Immersive VR Experiences:** Using virtual reality to create immersive experiences allows companies to showcase their products in a unique and engaging way. - **3D Visualization:** Using virtual reality to view products in three dimensions enhances the understanding and appreciation of their design and functionality. - **Virtual Product Education:** Virtual reality provides an opportunity for customers to gain a deeper understanding of the inner workings and mechanisms of a product. ### Who This Affects Most - **Luxury Watch:** The luxury watch industry can leverage virtual reality to enhance customer experiences and engage with a wider audience through immersive VR experiences. - **Virtual Reality:** As virtual reality technology continues to advance, there are opportunities for the development of new applications and experiences across various industries. - **Consumer Electronics:** Incorporating virtual reality into consumer electronics allows companies to create unique and interactive product demos, enhancing customer engagement and understanding. ## Related on Trend Hunter - [Metaverse-Based Virtual Rides](https://www.trendhunter.com/trends/gshock-the-ride.md) - [Vintage Timepiece Vault Exhibitions](https://www.trendhunter.com/trends/timepiece-vault.md) - [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md) - [Luxury Timepiece Designs](https://www.trendhunter.com/trends/double-tourbillon.md) - [Timepiece-Focused Event Series](https://www.trendhunter.com/trends/watch-week-aspen-2025.md) - [Ultra-Chic Timepiece Designs](https://www.trendhunter.com/trends/time-pyramid.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Ultra-Limited Intricate Watch Designs](https://www.trendhunter.com/trends/perpetual-moon.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md)