# Immersive Virtual Reality Cars Ford's Immersive Vehicle Environment Generates a 3D Car By Rahul Kalvapalle | Published 2014-09-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-vehicle-environment References: [gizmag](http://www.gizmag.com/ford-immersive-vehicle-environment-five-lab-vr/33952/) & [at.ford](http://www.at.ford.com/news/cn/Pages/Ford) [Ford's](https://www.trendhunter.com/trends/ford-digital-experience) Immersive Vehicle Environment is an incredible high-tech [virtual reality prototyping lab](https://www.trendhunter.com/trends/xr-lab) that allows Ford designers to walk around, sit inside and interact with 3D models of cars even before a physical prototype has been put together. The technology was unveiled at Ford's Innovation for Millions day. Also known as the FIVE lab, the Ford Immersive Vehicle Environment features a dummy car rig equipped with nothing more than a seat, a steering wheel, an 80-inch 4K monitor and a computer rig. Users can wear a pair of [virtual reality goggles](https://www.trendhunter.com/trends/computerbased-vr-headsets) and a glove, which are monitored by 19 motion tracking cameras that capture the location and orientation of the wearer's head. Users can load up computer-aided design models of vehicles, place them in different environments and 'walk' around them. They can even plunge their head into the cars' hoods to examine the engine. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Virtual Reality Prototyping:** The use of immersive virtual reality environments for prototyping purposes opens up new possibilities for designers to visualize and interact with 3D models of products. - **Motion Tracking Technology:** Advancements in motion tracking technology provide accurate and responsive monitoring of users' head and hand movements, enhancing the immersive experience of virtual reality. - **Visualization and Interaction Tools:** The development of specialized tools, such as virtual reality goggles and gloves, enable users to navigate and interact with virtual models in a more intuitive and natural manner. ### Who This Affects Most - **Automotive Industry:** Immersive virtual reality prototyping presents an opportunity for automotive manufacturers to streamline the design process, visualize new models, and gather feedback before physical production. - **Technology Industry:** The integration of virtual reality and motion tracking technologies in product development opens up avenues for creating innovative and immersive experiences in various sectors, from gaming to education. - **Design Industry:** The adoption of virtual reality prototyping tools allows designers to explore and refine concepts in a virtual environment, accelerating the design iteration process and fostering creativity. ## Related on Trend Hunter - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Immersive AR Automotive HUDs](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality.md) - [Immersive VR Spheres](https://www.trendhunter.com/trends/eleven.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Privacy-Focused Car Concepts](https://www.trendhunter.com/trends/selfdriving-car-concept.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md)