# Amorous Immersive Pop-Ups Museum of Ice Cream & Kendra Scott Partnered for Valentine's By Laura McQuarrie | Published 2023-02-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-pop-up References: [prnewswire](https://www.prnewswire.com/news-releases/kendra-scott-partners-with-museum-of-ice-cream-301738673.html) As part of its Sweet on You Valentine's Day campaign, Kendra Scott partnered with the [Museum of Ice Cream](https://www.trendhunter.com/trends/museum-of-ice-cream1) to create an immersive pop-up experience. Upon entering the warm, welcoming and brightly colored destination, visitors will find themselves surrounded by joy and sweets. Styled with bananas, baubles and hearts, the pop-up includes interactive sections like magnet letter boards, a letter writing station and plenty of photo opportunities. This partnership also includes a custom ice cream flavor ("Kendra's Sweet on You" with banana ice cream, pink chocolate topping, sprinkles and a candy heart) as well as an experiential retail component in Kendra Scott's bustling South [Congress](https://www.trendhunter.com/trends/allin-pricing-policy) Flagship location and philanthropic efforts through schools in Austin, Chicago and New York. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 93% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Immersive Pop-ups:** The use of immersive pop-ups is a trend that businesses can take advantage of to create unique brand experiences. - **Interactive Branding:** Interactive branding experiences are becoming increasingly popular as they provide customers with memorable experiences. - **Experiential Retail:** Experiential retail spaces that offer interactive and engaging experiences can attract and retain customers. ### Where This Applies - **Retail:** Retail businesses can create immersive pop-ups to engage customers and drive sales. - **Hospitality:** The hospitality industry can create unique experiences for guests with immersive hotel and resort pop-ups. - **Food and Beverage:** Food and beverage businesses can offer unique and engaging experiences for customers through immersive pop-ups and events. ## Related on Trend Hunter - [Exciting Ice Cream Collaborations](https://www.trendhunter.com/trends/museum-of-ice-cream1.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Ice Cream-Museum Partnerships](https://www.trendhunter.com/trends/the-food-shop.md) - [Collaboration Festive Desserts](https://www.trendhunter.com/trends/ring-pop-and-serendipity-3.md) - [Ice Cream Boardwalk Pop-Ups](https://www.trendhunter.com/trends/jo-malone-1.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md)