# Immersive Lighting Installations Occhio Spotlights Innovation & Imagination with New Installation By Kalin Ned | Published 2023-04-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-lighting-installation References: [dezeen](https://www.dezeen.com/2023/04/18/occhio-lighting-installation-villa-necchi-campiglio-milan-design-week/) & [occhio](https://www.occhio.com/en-gb)  Staying true to industry trends that engage consumers in product releases in a sensory manner, the contemporary German lighting brand [Occhio](https://www.trendhunter.com/trends/immersive-lighting-experience) debuted an immersive lighting installation during Milan Design Week. The experience is called 'new horizons' and through it, Occhio hopes to "offer a holistic experience of culture of light." Located on the grounds of Milan's Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand's brand-new [Luna](https://www.trendhunter.com/trends/snap-luna-matteo-actuators) series—the first design by Occhio to use the brand's patented Fireball light source. Inside the "mirrored glass sphere" of the lighting fixture, the Fireball reportedly "creates a soft, glare-free yet directed light with a magical effect," according to Axel Meise, the founder of Occhio. All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023. Image Credit: Occhio, Dezeen ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 66% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Immersive Lighting Experiences:** Through immersive lighting installations, brands can engage customers in product releases in a sensory manner, offering a holistic experience of culture of light. - **Innovative Lighting Designs:** Innovative lighting design that creates soft, glare-free yet directed light with a magical effect will disrupt the lighting industry. - **Patented Light Sources:** Patented fireball light sources will change how lighting brands make their products and can be a disruptive innovation opportunity. ### Where This Applies - **Lighting Industry:** The lighting industry can utilize immersive experiences and patented light sources to showcase innovative lighting designs. - **Design Industry:** Designers can use immersive lighting experiences to enhance product launches and create a culture of light. - **Hospitality Industry:** The hospitality industry can enhance customer experiences using immersive lighting installations in hotels, resorts and other hospitality areas. ## Related on Trend Hunter - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Architectural Lighting Solutions](https://www.trendhunter.com/trends/lighting-innovation.md) - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Immersive Kinetic Glass Installations](https://www.trendhunter.com/trends/kinetic-glass-installation.md) - [Immersive Living Room Concepts](https://www.trendhunter.com/trends/immersive-living-room.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Volcanic Lighting Installations](https://www.trendhunter.com/trends/lighting-installation.md) - [Ultra-Chic Sculptural Lighting Designs](https://www.trendhunter.com/trends/sculptural-lighting-design.md) - [Gallery Experiences Projects](https://www.trendhunter.com/trends/lumens.md)