# Immersive Holiday Experiences Simons and Rodeo FX Debut a Stunning Multi-Media Experience By Kalin Ned | Published 2024-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-holiday-experience References: [newswire](https://www.newswire.ca/news-releases/simons-and-rodeo-fx-unveil-la-foret-des-merveilles-a-magical-holiday-experience-in-old-quebec-898125070.html)  [Simons](https://www.trendhunter.com/trends/urban-stores-in-toronto), in collaboration with [Rodeo FX](https://www.trendhunter.com/trends/rodeo-at-the-racetrack), has unveiled an immersive holiday experience in Quebec City. The two companies have turned the historic façade of Simons' headquarters into a dynamic display of light, sound, and animation. Running from November 21 to December 31, La Forêt des Merveilles offers a modern twist on traditional [holiday window displays](https://www.trendhunter.com/trends/secret-sandwich-elves) by combining architectural lighting, video projections, and an original soundtrack to narrate a story inspired by the boreal forest. The three-minute immersive holiday experience captures the enchantment of the season and showcases animals decorating their woodland home in a celebration of nature. The event takes place in the heart of Old Quebec near the German Christmas Market. Scheduled performances from Thursday to Sunday allow locals and visitors alike to experience the show at convenient times. Image Credit: Simons x Rodeo FX ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 54% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Storytelling Displays:** Blending architectural lighting, video projections, and soundtracks creates a rich, multi-sensory narrative experience. - **Seasonal Lighting Innovations:** Holiday decorations are elevated with advanced lighting techniques that turn everyday structures into festive spectacles. - **Nature-inspired Digital Art:** Digital animations that celebrate natural landscapes and wildlife bring an artistic and ecological touch to urban environments. ### Sectors Adopting This - **Event Planning and Management:** Event organizers can explore new dimensions in guest engagement with immersive and thematic displays. - **Architectural Lighting Design:** Innovative use of light and projection technology in architectural settings opens new avenues for visual storytelling. - **Digital Media Production:** Combining video, sound, and light in public installations redefines the boundaries of digital content creation. ## Related on Trend Hunter - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Immersive Light Show Experiences](https://www.trendhunter.com/trends/llumi.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Elevated Hotel-Run Holiday Programming](https://www.trendhunter.com/trends/fairmont-the-queen-elizabeth.md) - [Sensory Immersion Activations](https://www.trendhunter.com/trends/enlightenment-by-eonarium.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Enchanted Holiday Markets](https://www.trendhunter.com/trends/elora-christmas-market.md) - [Toronto-Based Winter Experiences](https://www.trendhunter.com/trends/the-white-garden.md) - [Modern Fashion Retail Expansions](https://www.trendhunter.com/trends/urban-stores-in-toronto.md)