# Multi-Sensory Workout Clubs Nike's 'Unlimited You' Offers a Unique and Immersive Experience By Mishal Omar | Published 2016-08-19 | Updated 2016-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-experience References: [wallpaper](http://www.wallpaper.com/lifestyle/nike-launches-immersive-fitness-experience-unlimited-you-in-london-with-artisan-light-installations) [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) is bringing a three-day immersive experience to East London that will provide fitness junkies with their dream environment. The workout club will function as a "[high-intensity training experience](https://www.trendhunter.com/trends/cuttingedge-workout-experiences)" that will use lighting to its advantage in creating a unique immersive experience for people looking to visit the space. The club will have Nike master trainers as well as collaborations with [Barry's Bootcamp](https://www.trendhunter.com/trends/barrys-bootcamp) and the boxing studio Kobox in order to provide a difficult workout experience for attendees of the installation. The experience will offer seven exercise sessions a day -- each of which take two and a half hours to complete. This installation is perfect for establishing Nike's brand as consisting of more than just sneakers while simultaneously providing a unique space for its health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Workouts:** The fusion of technology and fitness, this trend opens an opportunity for health and wellness companies to collaborate with technology experts to create an immersive fitness experience. - **Immersive Fitness Spaces:** Creating a fitness space that immerses customers in an intensive high-tech environment presents an opportunity for entrepreneurs to establish an innovative gym that offers distinct experiences. - **Collaborative Fitness Brands:** Collaborating with top fitness trainers and brands is a disruption in the fitness industry that creates a unique and exclusive fitness experience for high-end consumers. ### Industries Being Reshaped - **Fitness:** Fitness industry players and entrepreneurs have an opportunity to capitalize on the trend of immersive fitness clubs to attract consumers and create customer loyalty strategies. - **Technology:** Technology gurus and companies have an opportunity to innovate wearable technologies and products that improve the immersive fitness experience of customers. - **Hospitality:** Health-conscious hotels and holiday resorts could leverage such innovative concepts to upscale their fitness and wellness experiences and package them as a part of their value proposition to attract higher-end consumers. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Mood-Boosting Gym Pop-Ups](https://www.trendhunter.com/trends/gym-pop-up.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Mental Wellness-Boosting Workouts](https://www.trendhunter.com/trends/immersive-workout.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [European Fitness Pop-Ups](https://www.trendhunter.com/trends/nordic-strong.md)