# Immersive Beauty Pop-Ups Cosmetica's Experiential Pop-Up Included a Face Mask Experience By Laura McQuarrie | Published 2022-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/immersive-beauty-popup References: [prnewswire](https://www.prnewswire.com/news-releases/cosmetica-labs-spearheads-a-new-pop-up-showcase-with-formulab-301585915.html) & [instagram](https://www.instagram.com/cosmeticalabs/) Cosmetica Laboratories, a Canadian custom innovation house and cosmetic manufacturing company, recently held its first-ever immersive beauty pop-up experience in NYC. The event focused on showcasing innovative makeup and skincare formulations, along with clean, sustainable and upcycled ingredients. At the event, guests were invited to [hand-pick their samples](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio), take a virtual reality tour of a large manufacturing facility in Toronto, make memories at an interactive photo booth and take part in a [custom laboratory-inspired face mask experience](https://www.trendhunter.com/trends/the-ordinary-immersive-experience). In the spirit of firsts, Cosmetica also opened its product showcase event to industry influencers and media for the first time. Now, following the success of this immersive beauty pop-up, Cosmetica Laboratories has plans to launch even more activations. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 71% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Pop-ups:** Opportunity for companies to create immersive experiences that showcase their products/services in a unique way - **Virtual Reality Tours:** Opportunity for companies to provide remote immersive experiences, allowing people to explore products/services from anywhere - **Clean Beauty:** Opportunity for companies to focus on environmentally-friendly and sustainable ingredients in their beauty products ### Sectors Adopting This - **Beauty:** Opportunity for beauty companies to create experiential pop-ups to showcase new products and enhance customer engagement - **Technology:** Opportunity for companies to develop more advanced virtual reality technology to enhance immersive experiences - **Sustainability:** Opportunity for companies to focus on using sustainable ingredients and materials in their products, as the trend towards clean beauty continues to grow ## Related on Trend Hunter - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md)