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# Cartoonized Model Show Packages
IMG Women Spring 2013 Creates Artistic Model Calling Cards

By Erin Fox | Published 2012-10-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/img-women-spring-2013
References: [trendland](http://trendland.com/creative-model-show-packages/) & [imgmodelsblog](http://imgmodelsblog.com/)

The IMG Women Spring 2013 model packages have revamped the traditional way model's relay specific information to prospective businesses. The cartoonizing of the model's bodies with their real-life heads plastered on top means each package draws the attention of one's eye. Using contrasting colors for the informative information section, the [playful appeal](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) of these model packages works in favor of the young work-happy models.

With fashion's favourites like Charlotte Free and Ajak gracing the IMG Women Spring 2013 model packages, the company will receive even more press and attention this season. Between a close-up head shot and a [full length body photo](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) the models have been showcased perfectly from head-to-toe. This new innovative thought on behalf of IMG Models will bring fierce competition for other competitive model companies for the fall 2013 season.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 82% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Cartoonization:** Explore the use of cartoonizing real-life images for creative and attention-grabbing marketing materials.
- **Contrasting Colors:** Discover the impact of using contrasting colors to make informative sections stand out and add a playful appeal to packaging design.
- **Head-to-toe Showcase:** Consider innovative ways to showcase models from head-to-toe, combining close-up head shots with full-length body photos.

### Industries Being Reshaped

- **Fashion:** Identify opportunities to revolutionize model packages through creative design and unconventional presentation techniques.
- **Advertising:** Explore how cartoonization and the use of contrasting colors can captivate consumer attention and enhance marketing campaigns.
- **Photography:** Examine ways to experiment with showcasing models in visually appealing and attention-grabbing ways, combining traditional head shots with unique perspectives.

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