# Rebranded Fashion Events The IMG Fashion Week Logo Gets a Sleek and Sophisticated Makeover By Jana Pijak | Published 2015-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/img-fashion-week-logo References: [fashionista](http://fashionista.com/2015/08/img-fashion-week-logo) & [nytimes](http://www.nytimes.com/2015/08/07/fashion/nyfw-gets-a-new-logo.html?_r=0) The newly released IMG Fashion Week logo celebrates minimalism and evokes a clean and sophisticated air. The fashion event's rebranding strategy follows a sponsorship with luxury car brand [Lexus](https://www.trendhunter.com/trends/artistic-experience) and is a simpler take on the [CFDA's](https://www.trendhunter.com/trends/the-journey) own signature logo -- a slogan that featured brighter hues and a chunkier typeface. Unveiled by MADE, an initiative that celebrates up-and-coming designers with non-scheduled events, this monochromatic IMG Fashion Week logo proves that less is more when it comes to captivating branding. Featuring a stacked letter design, this revamped logo by [New York](https://www.trendhunter.com/trends/kate-spade-new-york1) ad agency Mother is designed for online promotion and will be used to market New York Fashion Week's social media channels and its accompanying mobile app. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 66% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion Event Logos:** Creating sleek and sophisticated logos for fashion events, embracing minimalism and subtlety. - **Luxury Brand Sponsorship:** Engaging with luxury brands for sponsorship opportunities, opening up new revenue streams. - **Online Branding and Promotion:** Focusing on branding and promotion through online channels such as social media and mobile apps. ### Where This Applies - **Fashion:** Creating minimalist and sleek logos, engaging luxury brand partnerships and utilizing online promotion channels. - **Automotive:** Partnering with fashion events and utilizing creative branding opportunities in sponsorship deals. - **Advertising and Marketing:** Designing and promoting effective branding strategies for fashion events across various platforms. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Luxury Bridal Fashion Collaborations](https://www.trendhunter.com/trends/bridal-council.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md)