# Augmented Reality Swimsuits The ImediaC Swimsuit App Lets You Try Before You Buy By Michael Hines | Published 2010-10-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/imediac-swimsuit-app References: [technabob](http://technabob.com/blog/2010/09/29/augmented-reality-swimsuit-app/) & [immediac](http://www.immediac.com/default.asp?mn=1.1050) With a little more polish and fine-tuning, the ImediaC Swimsuit App may make physically shopping for a swimsuit a thing of the past. This app uses augmented reality to let a user virtually try on a swimsuit. The app is still in its early stages, which probably explains why it looks a little rough around the edges. Still, the ImediaC Swimsuit App is worth getting excited over. If this app takes off, we could see a shift from physical clothing stores to [virtual clothing stores](https://www.trendhunter.com/trends/appy-pie-endpoint) where the [fitting room](https://www.trendhunter.com/trends/ai-virtual-fitting-room) *is* your room. The future is almost upon us. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 18% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Virtual Fitting Rooms:** ImediaC Swimsuit App showcases the potential for virtual clothing stores and the elimination of physical fitting rooms. - **Augmented Reality Fashion:** The ImediaC Swimsuit App demonstrates the disruptive potential of using augmented reality technology in the fashion industry. - **E-commerce Disruption:** The rise of apps like ImediaC Swimsuit App could lead to a shift from physical clothing stores to virtual platforms and disrupt the traditional retail industry. ### Where This Applies - **Fashion Retail:** ImediaC Swimsuit App challenges traditional brick-and-mortar fashion retailers by offering a virtual try-on experience. - **Technology:** The use of augmented reality in the ImediaC Swimsuit App opens up new possibilities for technology companies in creating immersive shopping experiences. - **App Development:** The ImediaC Swimsuit App highlights the growing demand for innovative and user-friendly virtual try-on applications, providing opportunities for app developers to create similar solutions. ## Related on Trend Hunter - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Virtual Interactive Shopping Experiences](https://www.trendhunter.com/trends/appy-pie-endpoint.md)