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# Vertical Video Apps
The 'imDown' App Helps Storytellers Convey Content in a Visual Way

By Katherine Pendrill | Published 2016-02-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/imdown
References: [blessthisstuff](http://www.blessthisstuff.com/stuff/technology/apps/imdown-app/) & [itunes.apple](https://itunes.apple.com/us/app/imdown-discover-watch-share/id954395400?mt=8)

'imDown' is a new video app that helps users tells stories in a visual way. While there are a number of apps designed for [sharing videos](https://www.trendhunter.com/trends/video-to-social), this application is intended to enhance the [mobile viewing experience](https://www.trendhunter.com/trends/filma) with vertical content.

imDown works by helping users transform ordinary videos into full-screen vertical videos that will captivate viewers. Unlike horizontal videos, vertical content is shown to increase viewer engagement by up to nine times. These videos can be created and shared with other users on the platform or posted to [social media](https://www.trendhunter.com/trends/viberse-app) to engage with friends and family.

By making use of vertical landscapes, the imDown app allows users to create original mobile content that is unlike anything else viewers might find on the web.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 18% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Vertical Video Creation:** The trend of creating captivating vertical videos that enhance the mobile viewing experience and increase viewer engagement.
- **Visual Storytelling:** The trend of using vertical video apps to tell stories in a visually compelling way.
- **Mobile Content Innovation:** The trend of creating original mobile content that utilizes vertical landscapes, offering viewers a unique and engaging experience.

### Who This Affects Most

- **Social Media Platforms:** Disruptive innovation opportunity for social media platforms to incorporate vertical video features, enhancing user engagement and driving content creation.
- **Video Editing Software:** Disruptive innovation opportunity for video editing software companies to develop tools that optimize and streamline the process of creating vertical videos.
- **Digital Content Creators:** Disruptive innovation opportunity for digital content creators to leverage vertical video apps and create unique, visually captivating content for mobile viewers.

## Related on Trend Hunter

- [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md)
- [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md)
- [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md)
- [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md)
- [Cinematic Video Streaming Apps](https://www.trendhunter.com/trends/detail-app.md)
- [Viral Content Amplifiers](https://www.trendhunter.com/trends/capup.md)
- [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md)
- [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md)
- [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md)