# Free AVOD Streaming Services Amazon Quietly Launched Imdb TV in the United Kingdom By Niko Pajkovic | Published 2021-09-29 | Updated 2021-10-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/imdb-tv References: [geektown](https://www.geektown.co.uk/2021/09/29/imdb-tv-amazon-launches-free-ad-supported-streaming-service-in-uk-from-today/) & [amazon](https://www.amazon.com/Amazon-Video/b?ie=UTF8&node=2858778011&tag=trenhunt0f-20) [Amazon](https://www.trendhunter.com/trends/electric-entertainment) has announced the launch of IMDb TV in the United Kingdom, its advertising-based video on demand service (AVOD) that was first launched in the United States in 2019. All UK-based Amazon members will have access to the new platform, which is said to be getting its own separate app on [Fire TV](https://www.trendhunter.com/trends/talktv) in the upcoming weeks. According to the company, the services will include IMDb TV originals such as ‘Luke Bryan: My Dirt Road Diary,' ‘Top Class: The Life,’ and ‘Times of the Sierra Canyon Trailblazers.' In addition, users can expect a wide variety of classic films and television shows including 'Pulp Fiction,' 'Anger Management,' 'Person of Interest,' and '2 Broke Girls.' “Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience," said Ryan Pirozzi and Lauren Anderson, co-heads of content and programming at IMDb TV. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **AVOD Streaming Services:** The rise of advertising-based video on demand services provides opportunities for businesses looking to reach consumers through targeted advertising and content creation. - **Expansion of Streaming Platforms:** The expansion of streaming platforms to new markets creates opportunities for content providers and advertisers to tap into new audiences and markets. - **Original Content Production:** The growth of original content production by AVOD services provides opportunities for content creators to monetize their content and reach larger audiences. ### Who This Affects Most - **Entertainment:** The entertainment industry can adapt to the rise of AVOD services by creating and distributing original content on these platforms and utilizing targeted advertising to reach customers. - **Advertising:** The expansion of AVOD services presents new opportunities for advertisers to reach consumers with targeted advertising by partnering with these platforms to create and distribute content. - **Technology:** The expansion of AVOD platforms across new markets creates opportunities for technology providers to offer innovative solutions in content creation and delivery to these platforms. ## Related on Trend Hunter - [FAST News Channels](https://www.trendhunter.com/trends/talktv.md) - [In-App Movie Information](https://www.trendhunter.com/trends/imdb.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Streaming Locator Tools](https://www.trendhunter.com/trends/itsavailablein.md) - [Affordable Family TV Services](https://www.trendhunter.com/trends/vizio.md) - [Updated Streaming TV Sticks](https://www.trendhunter.com/trends/fire-tv-stick-hd.md)