# Seasonal Spooky Beers FANGORIA Partnered with Phantom Carriage for the Imbue of Kang Kob Beer By Elena Rahman | Published 2021-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/imbue-of-kang-kob References: [fangoria](https://www.fangoria.com/original/phantom-carriage-brewery-x-fangoria-beer-launch-and-dead-alive-screening/) & [eventbrite](https://www.eventbrite.com/e/phantom-carriage-x-fangoria-beer-launch-and-dead-alive-screening-tickets-176705138827) FANGORIA and Phantom Carriage Brewery kick off October with their partnered Imbue of Kang Kob beer launch. The [fall brew](https://www.trendhunter.com/trends/vanilla-caramel-amber) is described as a "play on a deconstructed Thai pumpkin soup." Fall is often associated with pumpkin flavors. Coffee, food, beer, and all other favorable items undergo a fall-themed makeover throughout this time. The Imbue of Kang Kob beer follows the [pumpkin trend](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale) with an added Thai flare. In addition to the beer launch, the partnership put together a screening event. Peter Jackson's classic and hard-to-find 1992 horror movie Dead Alive will be shown by FANGORIA and Phantom Carriage Brewery at the Phantom Theatre and the Graveyard Patio. Guests will enjoy a curated two-course dinner featuring Phantom Carriage beers. Image Credit: FANGORIA / Phantom Carriage Brewery ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Flavored Products:** Potential for disruptive innovation in creating unique flavor combinations for seasonal products beyond the traditional pumpkin flavor. - **Culinary-inspired Brewing:** Opportunity for breweries to collaborate with chefs to create innovative beer flavors that incorporate unique savory or spicy ingredients inspired by cuisine from around the world. - **Cross-industry Events:** Possibility for businesses to collaborate on events that cross different industries and offer a unique experience to customers. ### Where This Applies - **Brewing:** Breweries can experiment with unconventional flavors and ingredients to create unique and daring beers that will differentiate them in the marketplace. - **Movie and Entertainment:** Opportunities for movie theaters or entertainment venues to partner with breweries or other food and beverage businesses to offer unique dining experiences paired with movie screenings. - **Food and Beverage:** Collaborations between breweries and other food and beverage businesses, such as restaurants or coffee shops, to offer unique flavor combinations in their products could revolutionize the food and beverage industry. ## Related on Trend Hunter - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Exclusive Halloween Cider Packs](https://www.trendhunter.com/trends/thriller-variety-pack.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Limited-Edition Spooky Kegs](https://www.trendhunter.com/trends/halloweenthemed-kegs.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Aromatic Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ales.md) - [Autumnal Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ale.md)