# Sustainably Sourced Vegan Haircare UK Hair Brand Imbue Launches at Target Across the U.S. By Grace Mahas | Published 2022-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/imbue-hair References: [imbuecurls](https://imbuecurls.com/) Imbue, the "UK-based sustainably sourced vegan haircare line focusing on catering to the needs of the [curly coily 3A- 4C hair community](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera)," recently announced its natural hair products will be offered at [Target](https://www.trendhunter.com/trends/odele-curl-collection) throughout the US. The Imbue line boasts three hero products: the Curl Liberating Sulphate Free Shampoo, the Coil Rejoicing Leave In Conditioner, and the Curl Empowering Crème Gel. The first product is a [curl-friendly shampoo](https://www.trendhunter.com/trends/strictly-curls) that offers gentle yet effective cleansing. The second offering detangles, defines and deeply moisturizes tight 4A-4C coils. The last haircare item offers a flake-free medium hold, while it also works to soften and hydrate strands. Moreover, all Imbue's products are free from oil-based silicones, parabens, drying alcohols, and drying alcohols. Image Credit: Imbue ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 54% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Sustainably Sourced Haircare:** Creating haircare products using sustainable and cruelty-free ingredients. - **Catering to Curl Types 3A-4C:** Designing haircare formulas that cater to the unique needs of curly hair types. - **Free From Harmful Chemicals:** Developing haircare products without harmful ingredients such as parabens and drying alcohols. ### Who This Affects Most - **Haircare:** Haircare brands can innovate by incorporating sustainable and cruelty-free ingredients in their formulas. - **Beauty:** Beauty companies can create products specifically for curly hair types catering to their unique needs. - **Retail:** Retail stores can increase their selection of ethical and sustainable haircare products. ## Related on Trend Hunter - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Silicone-Free Curly Hair Products](https://www.trendhunter.com/trends/odele-curl-collection.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Vegan Lifestyle Lines](https://www.trendhunter.com/trends/tabitha-brown.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Plant-Based Curly Hair Products](https://www.trendhunter.com/trends/aveda-be-curly-advanced.md)