# Soothing Hair Repair Serums Imania Beauty's High Maintenance Elixir Boosts Hair Growth and Healing By Jana Pijak | Published 2021-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/imania-beauty References: [imaniabeauty](https://imaniabeauty.com/products/high-maintenance-elixir) Imania Beauty's High Maintenance Elixir is a soothing hair care product that is made with nourishing, natural ingredients. These include broad-spectrum hemp that helps relieve inflammation and itchiness while [stimulating hair growth](https://www.trendhunter.com/trends/anagen-activator-serum) and locking in moisture. Additionally, the product features healing neem oil that promotes cell generation, anti-fungal black seed oil, Ayurvedic herb brahmi that strengthens and protects locks, and [amla, an Indian goose berry](https://www.trendhunter.com/trends/amla-oil-bond-repair) that is rich in circulation-boosting C and E vitamins. Recommended for high, medium, and low porosity hair types, Imania Beauty's High Maintenance Elixir targets a variety of concerns including skin conditions like eczema and psoriasis, [thinning and hair loss](https://www.trendhunter.com/trends/vama-wellness-1), scalp flakiness and itchiness. For those looking to tame frizz, a few drops can be applied on both damp or dry hair with focus on sealing in moisture at the ends. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Hair Care:** There is an opportunity for natural hair care brands to create serums with nourishing, plant-based ingredients that heal and promote hair growth. - **Targeted Hair Solutions:** There is an opportunity for brands to create serums that target specific hair concerns like scalp flakiness, itchiness, and thinning hair. - **Multi-functional Hair Products:** There is an opportunity for brands to create serums that not only improve hair health but also address skin conditions like eczema and psoriasis. ### Where This Applies - **Beauty and Personal Care:** Beauty and personal care brands can innovate by creating hair serums with natural and target-specific ingredients to meet consumers' demands for healthy and effective hair care products. - **Natural Product Industry:** The natural product industry can innovate by developing ingredients that promote hair growth, heal and protect hair, and address a variety of hair concerns. - **Health and Wellness Industry:** The health and wellness industry can innovate by promoting the benefits of plant-based ingredients and natural hair care products, especially those that address skin conditions and promote overall hair health. ## Related on Trend Hunter - [Modern Daily Hair Serums](https://www.trendhunter.com/trends/daily-hair-serum.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Rejuvenating Scalp Serums](https://www.trendhunter.com/trends/vitamininfused-scalp-serum.md) - [Water-Based Hair Serums](https://www.trendhunter.com/trends/glow-for-it-hair-growth-serum.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Science-Backed Hair Growth Serums](https://www.trendhunter.com/trends/anagen-activator-serum.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Rosemary Hair Serums](https://www.trendhunter.com/trends/rosemary-serum.md) - [Lightweight Rescue Scalp Serums](https://www.trendhunter.com/trends/rescue-scalp-serum.md)