# Playfully Packaged Trash Cans The ImagoBox Project Covers City Benches & Trash Bins with Animation By Ady Floyd | Published 2015-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/imagobox References: [thedieline](http://www.thedieline.com/blog/2015/7/15/imagobox) Advertising Agency ImagoBox has created a project that gives a new purpose to park benches, trash bins and light poles, which is to advertise these ordinary items in a fun way. This agency saw the opportunity to bring new life to daily objects that are overlooked and generally ignored. By adding a playful package to a trash bin, people start to pay attention to it and notice it. When bike racks or lamp poles are adorned with eye-catching packaging, they start conversations among passersby. Creating interaction and encouraging socialization with humor and play brings a simple moment of joy to people's lives. The ultimate goal for this project is to showcase the importance of well-packaged items. ImagoBox understand that a good product can be overlooked, unless it has a great package to match. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Playful-package Advertising:** Opportunity for businesses to create playful and interactive packaging for everyday objects, such as trash bins and benches, to attract attention and engage with consumers. - **Enhanced Urban Advertising:** Urban advertising agencies can explore opportunities to incorporate animation and interactive elements into public spaces, like benches, light poles, and trash bins, to capture the attention of passersby. - **Importance of Packaging:** Brands and product manufacturers can leverage the project's emphasis on the significance of well-designed packaging as a means to attract consumer attention and differentiate their products. ### Sectors Adopting This - **Advertising:** Advertising agencies can leverage the concept of playful packaging to create innovative and attention-grabbing campaigns for various products and services. - **Urban Design:** Urban designers and architects can explore opportunities to incorporate interactive and visually appealing elements into public spaces, enhancing the urban experience for residents and visitors. - **Packaging:** Packaging manufacturers can explore the potential for creating unique and playful packaging solutions that help brands stand out in the market and captivate consumers. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Whimsical Garbage Bags](https://www.trendhunter.com/trends/playful-garbage-bags.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Adorable Public Rubbish Bins](https://www.trendhunter.com/trends/design-seoul-20.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)