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# Interpretive Client Posters
Creative Agency DixonBax Asks Friends to Make Commemorative Posters

By Yanis Rudzitis | Published 2011-02-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/imaginative-posters
References: [creativereview](http://www.creativereview.co.uk/cr-blog/2011/february/dixonbaxi-join-the-dots) & [dixonbaxi](http://www.dixonbaxi.com/2334)

Creative agency DixonBaxi has made a cool [collaboration project](https://www.trendhunter.com/trends/creator-odyssey) called Join The Dots to celebrate its 10th birthday. It sent an A2 page with a dot in a fixed position to companies they have worked with, asking them to make their own interpretations of the image.

DixonBaxi wants to have [100 imaginative posters](https://www.trendhunter.com/trends/what-are-you-looking-at) to create a [book and an exhibition](https://www.trendhunter.com/trends/omer-arbel1) at the end. The posters they have received so far are really beautiful and creative, ranging from colorful graphic illustrations to astonishing 3D visualizations.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 41% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Art Projects:** There is an opportunity for businesses to engage in collaborative art projects with their partners or customers, fostering creativity and building stronger relationships.
- **Experiential Marketing:** Creating opportunities for customers to actively participate in the brand's creative process through projects like interpretive posters can enhance the experiential marketing strategy.
- **Crowdsourced Innovation:** Engaging a wider community or network to contribute their interpretations to creative projects like Join The Dots can tap into crowdsourced innovation and generate fresh ideas.

### Where This Applies

- **Advertising:** Creative agencies and brands in the advertising industry can leverage collaborative art projects to showcase their creativity and engage with customers in a unique way.
- **Design:** Design agencies and professionals can explore collaborative art projects as a means to express their creativity and attract potential clients.
- **Event Planning:** Event planning companies can incorporate collaborative art projects like interpretive posters to offer interactive experiences and add a creative touch to their events.

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