# Experimental Fashion Pop-Ups This Imaginative Pop-Up Shop Offers a Number of Convenient Services By Katherine Pendrill | Published 2015-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/imaginative-popup References: [style](http://www.style.com/trends/fashion/2015/donald-robertson-drawbertson-story-nyc-pop-up) & [thisisstory](http://thisisstory.com/) Popular fashion illustrator Donald Robertson has teamed up with Story to open an imaginative [pop-up boutique](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) in New York City. While pop-up shops aren't a new concept, these temporary retail outlets often specialize in one particular service. Robertson's new boutique goes beyond the traditional pop-up format to offer a multitude of different experiences in a single shop. The experimental store is a combination between an [immersive art installation](https://www.trendhunter.com/trends/shein-pop-up) and a high-fashion boutique. There is a beauty bar where guests can mix their own lipstick, a stall for designing [personalized headphones](https://www.trendhunter.com/trends/personalization-concept-popup) and even a hot press for creating custom sweatshirts. As Robertson explains, "It’s completely and totally organized chaos! I really didn’t have to edit or be specific." The imaginative pop-up is designed to let guests cultivate their own shopping experience and lets them try out a number of different services based on their specific interests. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Multi-service Pop-up Shops:** Disruptive innovation opportunity: Design pop-up shops that offer a variety of different services, allowing customers to create their own unique shopping experience. - **Immersive Art Installations:** Disruptive innovation opportunity: Combine art and retail in immersive pop-up experiences that engage and captivate customers. - **Customized Experiences:** Disruptive innovation opportunity: Provide personalized services in pop-up shops, such as mixing custom beauty products or designing personalized merchandise. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Bring innovation to the fashion industry by creating unique retail experiences that go beyond traditional stores. - **Art:** Disruptive innovation opportunity: Merge art and commerce by incorporating immersive art installations into retail spaces. - **Beauty:** Disruptive innovation opportunity: Introduce customizable beauty experiences in pop-up shops where customers can create their own beauty products. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md)