# Snack Brand Child Scholarships Sun-Maid's Imagination Board Features a $5,000 Scholarship By Grace Mahas | Published 2021-01-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/imagination-board References: [prnewswire](https://www.prnewswire.com/news-releases/sun-maid-feeds-imagination-in-new-brand-campaign-announces-inaugural-board-of-imagination-301208978.html) & [sunmaid](https://www.sunmaid.com/imaginethat/) Sun-Maid recently launched a new [scholarship program for children](https://www.trendhunter.com/trends/live-mas-foundation) aged 6 to 12 dubbed the 'Imagination Board.' The $5,000 scholarship is hoping to fill the brand's '[Board of Imagination](https://www.trendhunter.com/trends/monopoly-expansion-packs)' with new a research and development department, insights team, and executives – all of which are children. "Imagination has always been at the heart of Sun-Maid's purpose – we nurture childhood and help Mom find new, better-for-you snacking options that provide both the health benefits that she wants and the delicious tastes that her kids crave," said Harry Overly, President & CEO – and newly-named "Chief Imagination Wrangler" of [Sun-Maid Growers](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve) of California. "Now it's time to demonstrate how dedicated we are to imagination – not just in creating innovative snacks, but as a core value for how we operate and work every day." The Imagination Board will be comprised of five children who will each receive $5,000 for themselves in the form of a 529 donation, $5,000 for their school as well as a year supply of Sun-Maid raisin snacks for their school. Parens can nominate their children starting in February 2021. Image Credit: Sun-Maid ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Child Scholarships for Innovation:** Companies can fund child scholarships that focus on innovation to separate themselves from competitors and inspire creativity for the future. - **Youth Research and Development Teams:** Companies can also create youth research and development teams to foster innovative ideas for future product development and marketing strategies. - **Kid-centric Executive Boards:** Companies can consider creating executive boards that are child-centric to bring fresh perspectives and ideas to leadership decisions. ### Who This Affects Most - **Snack Industry:** The snack industry can innovate by including youth perspectives in product development and marketing strategies. - **Education Industry:** The education industry can benefit from collaborations with companies through scholarships and donations to promote creativity and innovative thinking. - **Consumer Packaged Goods Industry:** The consumer packaged goods industry can differentiate themselves by creating child-centric strategical decisions within the organization to foster creativity and innovation. ## Related on Trend Hunter - [Playful Back-to-School Sweepstakes](https://www.trendhunter.com/trends/sunkist-merch.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Flavor Combination Raisins](https://www.trendhunter.com/trends/blueberry-vanilla-yogurt-covered-raisins.md) - [Adult-Targeted Fruit Snacks](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve.md) - [QSR-Branded Educational Scholarships](https://www.trendhunter.com/trends/live-ms-scholarships.md) - [Branded Cheesemaker Scholarships](https://www.trendhunter.com/trends/cheesemakers-scholarship.md) - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [Candy-Inspired School-Centric Campaigns](https://www.trendhunter.com/trends/smarties-u.md) - [Restaurant-Branded Scholarships](https://www.trendhunter.com/trends/carl-n-margaret-karcher-founders-scholarship.md)