# Kid Fantasy Ads Museum of Childhood's The Imaginary Friend Collection is Fun and Playful By Meghan Young | Published 2016-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/imaginary-friend References: [adeevee](http://www.adeevee.com/2016/02/museum-of-childhood-the-imaginary-friend-collection-outdoor-print/) The Imaginary Friend Collection is the latest show at the Museum of Childhood and to spread the word, a series of prints ads have been created. As colorful and playful as one would expect, they each depict an imaginary friend -- or at least what adults would imagine an imaginary friend would look like. Conceived and executed by AMV BBDO, an ad agency based in London, United Kingdom, the [Museum of Childhood Imaginary Friend](https://www.trendhunter.com/trends/museum-of-memories) [ad campaign](https://www.trendhunter.com/trends/nobody-reads-ads) was creative directed by Antony Nelson and Mike Sutherland. Adorably illustrated by Mario Kerkstra, the images were rounded off with hilarious copy by Amar Marwaha. For instance, one reads, "Most urban foxes scavenge for food. This one, however, hunts for comic books" while another reads, "Part lion, part dog, part imagination of a six-year-old." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Imaginary Friend Campaigns:** Advertising campaigns featuring imaginary friends to promote products or services. - **Fantasy Art for Children:** Creating colorful and playful art for children's entertainment and education. - **Childhood Nostalgia Marketing:** Using childhood nostalgia in marketing to appeal to adults who wish to relive their childhood. ### Where This Applies - **Advertising:** Advertising agencies can explore the use of imaginary friends in their campaigns. - **Art and Design:** Artists can create fantasy art for children, like the imaginary friend collection. - **Marketing and Branding:** Marketing professionals can use childhood nostalgia to promote products or services. ## Related on Trend Hunter - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)