# Corporate Social Innovations Imaginals Wishes to Change the Way CSR is Imagined By Tiana Reid | Published 2013-04-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/imaginals References: [twitter](https://twitter.com/imaginalsrising) & [imaginals.net](http://www.imaginals.net/) The Imaginals attempts to rethink ways to approach what is commonly known as corporate social responsibility (CSR). Through a variety of strategies including innovation in a more democratized way, digital tools and sustainability, the team attempts to enable individuals to create purpose within their own jobs -- even if corporations tend to seem slow moving, especially when you're in the drudge of it. "Our work is based on a simple premise: we all strive for more meaning in our day jobs," the Imaginals write on their website. The organization is based in London and consists of Creative Director James Parr, Sustainability Director Maggie De Pree and Digital Strategy Director Matt Oxley among others. Some of the corporate clients that Imaginals has worked with include Nike, Arup, Barclays and eBay. **Contact Information** Imaginals [website](http://www.imaginals.net/) Maggie De Pree on [Twitter](https://twitter.com/imaginalsrising) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Rethinking CSR:** The Imaginals is attempting to rethink traditional approaches to corporate social responsibility (CSR) through democratization, digital tools, and sustainability, presenting opportunities for disruptive innovation. - **Democratizing Innovation:** Imaginals' use of democratized innovation strategies offers opportunities for disruption within Corporate Social Responsibility and related industries. - **Digital Sustainability:** Through incorporating digital tools and sustainability, Imaginals presents opportunities to disrupt and expand current practices in CSR. ### Sectors Adopting This - **Consulting Services:** Consulting firms in CSR can incorporate Imaginals' innovative approach of democratization and sustainability. - **Technology:** Tech companies can collaborate with Imaginals to integrate digital tools into sustainable CSR efforts. - **Fashion/retail:** Retail companies such as Nike and eBay can utilize Imaginals' approach to CSR to improve their socially responsible practices. ## Related on Trend Hunter - [Business-Focused Environmental Responsibility Tools](https://www.trendhunter.com/trends/wildsight.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Multifaceted CSR Funds](https://www.trendhunter.com/trends/make-magic-happen.md) - [Human-First Incubators](https://www.trendhunter.com/trends/with-life-cultivator.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [Creativity-Promoting AI Tools](https://www.trendhunter.com/trends/imaginator-ai-creator.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md)