# Vividly Visual Fable Ads These DDB 'Images that Tell Everything' Prints are Aptly Named By Josh Triantafilou | Published 2012-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/images-that-tell-everything References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/latinstock-noah’s-ark-little-red-riding-hood-romeo-and-juliet/) & [ddb](http://www.ddb.com/) The Brazil wing of DDB Worldwide Communications Group recently produced [a series of three ads](https://www.trendhunter.com/trends/legitimate-you) for the distribution company Latin stock, aptly titled, 'Images That Tell Everything.' As its name might suggest, the ads tell [famous stories using only images](https://www.trendhunter.com/trends/royal-ontario-museum). The images are mostly photographs and these photographs are primarily portraits. Often the depiction of human faces rather than lifeless objects is an effective means of forming a connection with an audience; it is usually easier to relate to another human being than it is to, say, a soup can -- unless you're Andy Warhol. The images are rectangular and of similar sizes. They are set beside each other in clusters designed to look like paragraphs. It is like [reading a page in a book](https://www.trendhunter.com/trends/good-to-read), only with images instead of words. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visual Storytelling:** Disruptive innovation opportunity: Develop new tools and technologies that make it easier and more engaging for brands to tell stories visually. - **Emotional Connection:** Disruptive innovation opportunity: Create innovative methods to evoke emotional connections with audiences through visual advertising. - **Alternative Advertising Formats:** Disruptive innovation opportunity: Explore unconventional formats, such as image-only ads, to capture and retain audience attention. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Rethink traditional advertising methods and incorporate more visual storytelling techniques. - **Graphic Design:** Disruptive innovation opportunity: Develop new visual communication strategies for brands to effectively convey messages using images. - **Photography:** Disruptive innovation opportunity: Create innovative photography techniques and tools that enhance the visual impact of advertising campaigns. ## Related on Trend Hunter - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)