# Raw Rebel Photography F******* Young! Online's How Long Have You Known Image Series is Candid By Jana Pijak | Published 2014-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/image-series1 References: [fuckingyoung.es](http://fuckingyoung.es/amck-by-markus-rico/#.U8U-FfldUV0) & [fuckingyoung.es](http://fuckingyoung.es) Entitled "How long have you known", this editorial exclusive for F****** Young! Online features new faces James Alexander and Max Granger from AMCK Models. The guys channel [rebellious youth](https://www.trendhunter.com/trends/wildest-ones-yet) and are captured by photographer Markus Rico's lens. Captured in London, this editorial for for F***** Young! Online features hair by Ross Cosgrove using Bumble and Bumble and makeup by Danielle Killick using MAC. Its model stars pull off retro coifs and artful body ink in an image series that is raw and candid. Whether posing in studio or outdoors, the guys embody a rebellious air and pay tribute to the 90s with their carefree styling. Posing shirtless James and Max pull off [denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), body chains, skull rings and cotton hat accessories that are [grunge inspired](https://www.trendhunter.com/trends/songs-of-siren). Image Credit: Markus Rico ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Candid Photography:** There's an opportunity for camera makers to create cameras that produce candid photos with minimal human intervention - **Rebellious Youth Fashion:** Fashion designers can create clothing lines that cater to consumers who want to express their rebelliousness through fashion - **90s Fashion Revival:** Fashion brands could create collections inspired by the fashion styles of the 90s which depicted rebellion and carefree living ### Where This Applies - **Photography:** Photography businesses can provide candid photography services to clients looking for natural and raw photos - **Fashion:** Fashion retailers can offer a clothing line that reflects the raw and rebellious style of the 90s - **Beauty:** Makeup and hair companies can develop products that allow consumers to achieve artful looks like those showcased in the 'How Long Have You Known' editorial ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)