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# Product Placement in Hotels
iMacs in Every Room

By Going Like Sixty | Published 2008-09-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/imacs-in-every-room
References: [blog.wired](http://blog.wired.com/gadgets/2008/08/macs-make-their.html) & [hotelchatter](http://www.hotelchatter.com/story/2008/7/8/171616/6329/hotels/Where_To_Find_Hotels_with_iMacs)

The iMac is being placed into high-end hotels all over the world as the latest in luxury. Apple has been installing iMacs in hotels such as: City Inns, Fountainbleu, Tribecca, Hotel Diva.

The Fountainbleu in Las Vegas has 3889 rooms and every one will have an iMac. If you try to get away from your computer and check into a hotel room, will you ask that it be removed? Or will you merrily download and surf adult sites like a kid in a candy store?

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 32% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Luxury Imacs in Hotels:** The placement of high-end iMacs in hotels as a luxury amenity presents an opportunity for disruptive innovation in the hospitality industry.
- **Digital Immersion in Hospitality:** The integration of iMacs in hotel rooms invites disruptive innovation in creating immersive digital experiences for guests.
- **Personalized Hotel Technology:** The use of iMacs in hotels opens up avenues for disruptive innovation in providing personalized and tech-enabled services to guests.

### Who This Affects Most

- **Hospitality:** The trend of placing luxury iMacs in hotels presents disruptive innovation opportunities in enhancing the guest experience and differentiating hotel brands.
- **Technology:** The integration of iMacs in hotel rooms creates opportunities for disruptive innovation in developing hotel-specific technology solutions and services.
- **Entertainment:** The presence of iMacs in hotel rooms allows disruptive innovation in delivering personalized entertainment experiences and content to guests.

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