# Muggle Awareness Shirts Wear the I'm with the Muggle Tank When You're With Your Non-Wizard Friends By Nicole Ballantyne-Choo | Published 2013-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/im-with-the-muggle References: [fancy](http://fancy.com/things/404737946638360119/Im-With-The-Muggle) & [lookhuman](http://www.lookhuman.com/design/22111-im-with-the-muggle) If you're friends with someone who isn't a fan of the [Harry Potter series](https://www.trendhunter.com/trends/harry-potter-collection-2), wear the I'm with the Muggle shirt to let everyone who sees you know you're with a non-believer of the magical world. This shirt adds humor to a wardrobe and it shows people just how much of a [wizard fan](https://www.trendhunter.com/trends/miniso-x-harry-potter) you are. This tank is also extremely ironic as the chances of the wearer being an actual wizard are pretty slim -- plus, if they were they'd be giving away their secret. The grey American Apparel top has red writing on it and it includes [Harry Potter themes](https://www.trendhunter.com/trends/hogwarts-house-keycaps) on it. For example, the letter 'M' in the word Muggle is made out of two lightning bolts to resemble the scar Harry has on his forehead. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Geek Chic Fashion:** Opportunity for disruptive innovation in clothing and accessories that cater to fans of specific pop culture franchises. - **Ironic Apparel:** Opportunity for disruptive innovation in creating clothing with ironic or humorous statements that appeal to niche audiences. - **Identity Expression Through Clothing:** Opportunity for disruptive innovation in designing clothing that allows individuals to express their interests and affiliations. ### Where This Applies - **Fashion Retail:** Opportunity for disruptive innovation in the retail sector by introducing specialized clothing lines targeting fandoms and niche interests. - **Pop Culture Merchandise:** Opportunity for disruptive innovation in the merchandise industry by creating unique and ironic products that appeal to fans of specific franchises. - **Personalization and Customization:** Opportunity for disruptive innovation in developing technologies and platforms for personalized and customizable clothing items. ## Related on Trend Hunter - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Wizard-Themed Board Games](https://www.trendhunter.com/trends/monopolyharrypotteredition.md) - [Subtly Magical Smartphone Accessories](https://www.trendhunter.com/trends/harry-potter-x-casetify-collection.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Magical Wizard-Themed Bag Lines](https://www.trendhunter.com/trends/kipling.md) - [Wizard-Themed Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md)