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# Career-Altering Movie Trailers
'I'M Still Here' Documents Joaquin Phoenix's Path into Rapping

By Allison Love | Published 2010-08-20 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/im-still-here
References: [theawesomer](http://theawesomer.com/im-still-here-joaquin-phoenix-trailer/56350/) & [movies.yahoo](http://movies.yahoo.com/movie/1810167068/video/21429271)

'I'm Still Here' is a movie coming out about the abrupt career change that Joaquin Phoenix went through last year. The change garnered a lot of strange reactions from the press and public, and yet Phoenix himself insisted it was not a joke.

The film 'I'm Still Here' documents his forage into the rap world, all directed by Phoenix's brother-in-law Casey Affleck. This teaser marks the descent into the strange and mysterious world of Joaquin Phoenix.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 16% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Celebrity Career Transformations:** There are disruptive innovation opportunities for marketers and talent agents to capitalize on celebrities' unconventional career paths.
- **Mockumentary-style Films:** There are disruptive innovation opportunities in the film industry to create mockumentaries that blur the line between fiction and reality.
- **Exploration of Unconventional Artistic Expressions:** There are disruptive innovation opportunities in the art world to embrace and showcase unconventional forms of artistic expression.

### Who This Affects Most

- **Entertainment:** There are disruptive innovation opportunities for production companies and distributors to cater to the growing demand for documentaries and unconventional films.
- **Marketing and Public Relations:** There are disruptive innovation opportunities for marketing and PR professionals to leverage the attention-grabbing nature of celebrity career transformations for brand collaborations and endorsements.
- **Music:** There are disruptive innovation opportunities for the music industry to explore and commercialize unconventional music genres and collaborations.

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