# '00s-Era Nostalgic Apparel Photographer Petra Collins Drops New SSENSE Clothing Line, 'I'm Sorry' By Niko Pajkovic | Published 2022-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/im-sorry References: [highsnobiety](https://www.highsnobiety.com/p/im-sorry-petra-collins-collection-3-interview/) Toronto-based photographer Petra Collins has officially launched the third installment of her [SSENSE](https://www.trendhunter.com/trends/luxe-bridal) clothing line dubbed 'I'm Sorry,' another expansive ensemble of garments that mirrors Collin's generation-defining aesthetic sensibilities. Much like her photographs, the new capsule oozes '00s-era nostalgia, offering shoppers a range of retro-inpsired basics. T-shirts, sweatpants, sweaters, bodysuits, and slip dresses all arrive dressed in pastel color schemes. In addition, many of the pieces either feature eye-catching floral patterns or anime-like graphics that are prescient of [Tamagotchi designs](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi). "This drop is HEAVILY influenced by my obsession with rural life but also with health and fitness culture like the [TikTok](https://www.trendhunter.com/trends/papaya-milk) trend 'That Girl,'" continued Collins. "With each drop, we create a narrative for the person that is wearing it," said Collins in in a recent press statement. Image Credit: Petra Collins ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 74% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **'00s-era Nostalgia:** Nostalgic apparel inspired by the early 2000s presents an opportunity to create new products that cater to millennial and Gen-Z consumers' desire for nostalgia. - **Retro-inspired Basics:** Creating garments with retro-inspired designs and pastel color schemes is a way to capitalize on the trend of nostalgia and bring back beloved styles from the past. - **Anime Graphics:** Designs featuring anime graphics present an opportunity to incorporate Japanese pop culture into fashion lines, attracting anime fans and enthusiasts alike. ### Industries Being Reshaped - **Fashion and Apparel Industry:** The fashion and apparel industry can capitalize on the nostalgic trend by creating clothing lines that reflect the '00s-era aesthetic. - **Fitness and Health Industry:** The fitness and health industry can create new products that reflect the trend of 'That Girl' on TikTok by offering workout apparel and accessories that combine rural and fitness-inspired designs. - **Anime and Comics Industry:** Partnering with fashion and apparel brands to produce anime-inspired clothing lines is an opportunity for the anime and comics industry to expand its reach and tap into the fashion industry market. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)