# Cool Contraceptive Branding I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers By Amelia Roblin | Published 2014-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/im-siberian-condoms-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/02/siberian-condoms.html) & [powercs.ru](http://powercs.ru) You often need more than a product and its plain presence to entice consumers, and this was taken seriously with I'm Siberian Condoms packaging. Given that many people do not see a great difference between [competing brands of the latex prophylactic](https://www.trendhunter.com/trends/sexual-health), the POWER agency of Russia strove to infuse the identity of these items with a bit more edge. "I'm f***ing wild," is written in a bold typeface across the [foil sachets](https://www.trendhunter.com/trends/dura-chill) and the included asterix symbol is a reference to the snowy landscape. I'm Siberian Condoms packaging also comes with the tagline of "It's the best way to warm up for Siberia inhabitants," making a playful suggestion with a [lighthearted attitude towards sex](https://www.trendhunter.com/trends/durex-afterglow-campaign). The scheme certainly makes using protection seem much cooler. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Bold Branding:** Exploring unconventional and edgy packaging designs to differentiate products and attract consumers. - **Playful Marketing:** Using humor and lightheartedness in advertising campaigns to make products more relatable and approachable. - **Personalized Branding:** Creating packaging and messaging tailored to specific cultural or regional demographics to enhance consumer connection. ### Sectors Adopting This - **Contraceptive Industry:** Opportunity for companies to disrupt the market by reimagining the branding and packaging of contraceptive products. - **Marketing and Advertising Industry:** Potential for agencies to develop unique and creative marketing strategies, leveraging humor and unconventional approaches. - **Consumer Goods Industry:** Insights for consumer goods companies to explore personalized branding to create a stronger emotional connection with their target audience. ## Related on Trend Hunter - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Revolutionary Material Condoms](https://www.trendhunter.com/trends/durex-intensity.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md)