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# Eerie Dopplelganger Photography
I’m Not a Look-Alike! by Francois Brunelle is Mind-Boggling

By Meghan Young | Published 2013-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/im-not-a-lookalike
References: [visualnews](http://www.visualnews.com/2013/11/09/portraits-unrelated-doppelgangers-found-match/) & [francoisbrunelle.humaneco](http://www.francoisbrunelle.humaneco.ca/)

The I’m Not a Look-Alike! series looks as though it revolves around family members. Yet it takes the work of [Ulric Collette](http://www.trendhunter.com/trends/ulric-collette) to another level. It focuses on the similarities of true doppelgangers, which Wikipedia terms "is a paranormal double of a living person." What makes this truly mind-boggling is that each pair were strangers to each other before meeting up for this project.

Conceived by photographer Francois Brunelle, the I’m Not a Look-Alike! series is comprised of 200 doppelgangers. Captured in [black and white](https://www.trendhunter.com/trends/rhinoceros-gallery1), most of his subjects were found in North America, but he is now taking the project around the world in order to create a [book and international exhibit](https://www.trendhunter.com/trends/holy-ohio). He writes, "The fact that two persons, totally unrelated to each other, sometimes born in different countries, share the same physical appearance is really the essence of the project."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 68% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Doppelganger Photography:** Opportunity for photographers to capture the uncanny resemblance between unrelated individuals, creating unique and compelling visual content.
- **Paranormal Doppelgangers:** Exploration of the concept of doppelgangers as a trend, delving into the paranormal and mysterious aspects of identical strangers.
- **International Collaboration:** Increasing global participation in doppelganger photography projects, fostering cross-cultural connections and a sense of shared identity.

### Sectors Adopting This

- **Photography:** Photographers can offer doppelganger photoshoots as a unique and captivating service, catering to clients fascinated by the idea of finding their look-alikes.
- **Art Exhibitions:** Opportunity for art galleries and museums to showcase doppelganger photography as a thought-provoking and visually stunning form of expression.
- **Publishing:** Publication of a book featuring doppelganger photography can attract a wide audience interested in the intriguing phenomenon of uncanny doubles.

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