# Kids K-Beauty Brands I'm NOT A Baby Products Use Goat Milk from New Zealand By Laura McQuarrie | Published 2021-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/im-not-a-baby References: [prnewswire](https://www.prnewswire.com/news-releases/im-not-a-baby-launches-its-store-on-amazon-us-301448663.html) Korean beauty brand I'm NOT A Baby is entering the North American market via [Amazon](https://www.trendhunter.com/trends/pure-cleansing-oil) and its products for kids tap into the popularity of all things Korean, from personal care products and K-dramas to K-pop music. These dermatologist-tested products made especially for kids feature soothing goat milk from New Zealand as the main ingredient. Yoonsoo Cho, CEO of "Genie the Bottle Inc. says "No matter what country they're from, parents are adamant in checking up on the ingredients and the efficiency of products meant for children," and "consumers are seeking out [kids' beauty products](https://www.trendhunter.com/trends/rayro) made in Korea more and more these days thanks to the power of the [Korean beauty industry](https://www.trendhunter.com/trends/kbeauty-brand-yepoda)." These clean, safe and luxurious products for kids include essentials for hair care, facial care and body care. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Korean Kids Beauty:** Companies can leverage the power of the Korean beauty industry to create clean, safe, and luxurious products for kids. - **Goat Milk Ingredients:** Utilizing goat milk from New Zealand as the primary ingredient for kids' beauty products can offer a safe and soothing alternative to traditional formulas. - **Dermatologist-tested Kids' Products:** Parents are looking for kids' products that are both efficient and safe, creating a need for more dermatologist-tested beauty brands in the market. ### Where This Applies - **Beauty:** The beauty industry can tap into the growing trend of Korean beauty and create luxurious and safe beauty products for kids. - **Consumer Goods:** Consumer goods companies can create high-quality kids' products using goat milk and dermatologist-tested ingredients to fulfill market demand for safe and efficient items for children. - **Personal Care:** Companies specializing in personal care products can create premium kids products by using goat milk and dermatologist-tested formulas to take advantage of the growing trend of Korean beauty and child safety. ## Related on Trend Hunter - [Kid-Focused Skincare Brands](https://www.trendhunter.com/trends/kidfirst-brand.md) - [Sensitive Baby Skin Care](https://www.trendhunter.com/trends/neopharm.md) - [Targeted Gen Alpha Skincare](https://www.trendhunter.com/trends/hipapa.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md) - [Premium Youth Skincare](https://www.trendhunter.com/trends/kinside.md) - [Japanese Baby Care Collections](https://www.trendhunter.com/trends/yoboo.md) - [Gen Alpha Bodycare Brands](https://www.trendhunter.com/trends/allkinds.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md)