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# Understated Sleek Tonal Menswear
Issey Miyake's New IM MEN Line Focuses on Minimal Design

By Amy Duong | Published 2021-03-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/im-men
References: [anrdoezrs.net](https://www.anrdoezrs.net/links/7941379/type/dlg/sid/HBEN-DA-FW--/https://www.nike.com/t/air-max-90-mens-shoe-21bF0j/DD9678-100)

Issey Miyake introduces the new IM MEN line that is a counterpart to the previous [Issey Miyake Men](https://www.trendhunter.com/trends/fold-and-crease-extended), a discontinued series. The design language boasts minimal detailing throughout the silhouettes. The new line is made possible due to the [Miyake Design Studio](https://www.trendhunter.com/trends/miyake-design-studio-and-asics) team and delivers utilitarian looks.

The designs ensure that it is functional without compromising style. It uses research by the experimental 132.5 and makes the apparel using [recycled materials](https://www.trendhunter.com/trends/modular-ispa) and dynamic pattern looks. This minimizes any waste produces and enhances the multipurpose design. The IM MEN brand launches the FLAT series of apparel that includes eco-friendly touches and plant-based polyester materials. The silhouettes include over shirts and tapered trousers adorned in bold hues.

Image Credit: Issey Miyake, Inc

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 68% | Activity: 12% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Minimal Menswear Design:** Designing men's clothing with stripped-back aesthetics and minimal detailing for an understated yet functional look.
- **Eco-friendly & Dynamic Pattern Materials:** Creating clothing with recycled and plant-based materials, as well as using dynamic patterns that minimize waste and enhance multipurpose design.
- **Utilitarian Style:** Designing clothing that is both stylish and utilitarian, meeting the practical needs of wearers without compromising on aesthetics.

### Sectors Adopting This

- **Fashion:** Creating clothing for style-savvy, eco-friendly consumers looking for sustainable options.
- **Consumer Goods:** Introducing eco-friendly and sustainable clothing lines that cater to consumers looking for innovative ways to reduce waste and protect the environment.
- **Textiles:** Producing recycled and plant-based materials for sustainable clothing design that meet the growing demand for ethical and environmentally conscious fashion.

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