# Philanthropy-Inspired Collections The I’m Library People Initiative Encourages Holiday Giving By Georgia Wray Norsten | Published 2024-12-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/im-library-people References: [tplfoundation](https://tplfoundation.ca/imlibrarypeople/)  This [Giving Tuesday](https://www.trendhunter.com/trends/spark-financial) (December 3rd), the [Toronto Public Library Foundation](https://www.trendhunter.com/trends/toronto-public-library-1) (TPLF) is transforming the spirit of the season with its exclusive 'I’m Library People' [holiday collection](https://www.trendhunter.com/trends/museum-store-sunday). Perfect for book lovers and community advocates alike, this thoughtfully curated line offers more than just gifts -- it’s an opportunity to give back. Featuring a new, limited-edition notebook designed by renowned artist Ben Johnston, every purchase directly supports the Toronto Public Library, North America’s busiest library system. TPL is a vital hub of education, connection, and opportunity for all Torontonians. Available for a limited time online and at the Spacing Store (401 Richmond St. W.), the collection ensures your holiday shopping is purposeful. Each item sustains the library’s mission, making it a meaningful gift for the season. Image Credit: Toronto Public Library Foundation ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 85% | Activity: 82% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Philanthropy-driven Retail:** Retail collections that integrate charitable contributions provide consumers avenues to support causes while shopping, enhancing brand reputation and customer loyalty. - **Artist Collaborations in Nonprofits:** Partnerships between artists and nonprofit organizations create unique product offerings that can raise awareness and funding for social causes. - **Limited-edition Product Lines:** Creating scarcity through limited-edition items can drive demand and increase engagement with charitable collections, offering distinctive value to consumers. ### Industries Being Reshaped - **Nonprofit Fundraising:** Innovative product lines aligned with charitable missions can offer new revenue streams and expand donor engagement for nonprofit organizations. - **Art and Design:** Collaborations that incorporate artist designs into consumer products can intersect creativity with philanthropy, appealing to both art enthusiasts and socially-conscious shoppers. - **Retail and E-commerce:** Retail strategies that incorporate exclusive charitable collections online and in-store can enhance seasonal sales and customer satisfaction. ## Related on Trend Hunter - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Censorship-Combatting Library Initiatives](https://www.trendhunter.com/trends/freedom-to-read-weeks.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md) - [Giving Tuesday Campaigns](https://www.trendhunter.com/trends/giving-tuesday-campaign.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Digital POC-Backed Libraries](https://www.trendhunter.com/trends/saint-heron-1.md) - [Coffee Chain-Themed Gifts](https://www.trendhunter.com/trends/tim-hortons-7.md) - [Independent Bookstores](https://www.trendhunter.com/trends/house-of-anansi.md)