# Graphic Apparel Collections The I'm donut ? x UNIQLO Capsule Features Graphic Apparel by Kei Saito By Amy Duong | Published 2026-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/im-donut-x-uniqlo References: [uniqlo](http://uniqlo.co.uk)  The I'm donut ? x [UNIQLO](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) collection introduces five exclusive designs spanning adult and kids T-shirts alongside [tote bags](https://www.trendhunter.com/trends/dunkin-x-ambush) inspired by the donut shop's signature nama donuts and visual identity. New York-based, Japan-born graphic designer Kei Saito created the artwork, translating the brand's playful aesthetic into wearable graphics influenced by fashion, art, music, and street culture. The capsule also debuts I'm donut ? CLUB, a lineup of nine donut-inspired characters that appear across the apparel and accessories, adding a distinctive visual identity to the limited-edition release. The collection includes two tote bag sizes and six optional embroidery designs featuring donut motifs and I'm donut ? CLUB characters for additional customization. The capsule is available exclusively through UNIQLO's SoHo and Fifth Avenue stores in New York City until September 26. Image Credit: Uniqlo ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 72% | Activity: 73% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Food-fashion Collaborations:** Limited-edition capsules that translate beloved food brands into wearable merchandise create fresh pathways for restaurants and retailers to convert local fandom into collectible lifestyle products. - **Character-driven Brand Worlds:** Original mascot lineups give consumer brands expandable visual universes that can span apparel, accessories, packaging, digital content, and future licensing partnerships. - **Custom In-store Embroidery:** Personalized embellishment services add scarcity and self-expression to mass retail, blending scalable inventory with boutique-style customization experiences. ### Where This Applies - **Apparel Retail:** Graphic capsule collections provide fashion retailers with culturally specific storytelling formats that differentiate physical stores through exclusive, time-bound product drops. - **Specialty Foodservice:** Donut shops and bakery concepts gain new brand-extension potential when signature products and aesthetics become character IP, accessories, and fashion collaborations. - **Graphic Design:** Cross-cultural visual design sits at the center of these collaborations, turning restaurant identities into flexible artwork systems suited for merchandise, retail environments, and fan communities. ## Related on Trend Hunter - [Creamsicle-Inspired Café Drinks](https://www.trendhunter.com/trends/starbucks-orange-cream.md) - [Collectible Artist Dolls](https://www.trendhunter.com/trends/lol-surprise-music-festival.md) - [Contemporary Watch Capsules](https://www.trendhunter.com/trends/time-collection-1.md) - [Countryside-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/escape-to-the-countryside.md) - [Textured Fashion Collections](https://www.trendhunter.com/trends/ezr-springsummer-2027.md) - [Graphic Apparel Capsules](https://www.trendhunter.com/trends/gacha-series.md) - [Luxury Body Care](https://www.trendhunter.com/trends/frdric-malle-body-care.md) - [Cinematic Fashion Flagships](https://www.trendhunter.com/trends/lady-pipa.md) - [Decorative Lace Installations](https://www.trendhunter.com/trends/baum-und-pferdgarten.md)