# Glow-in-the-Dark Fashion Dolls I'm A Wow Glow Edition Dolls Have UV Color-Changing Hair By Laura McQuarrie | Published 2021-11-08 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/im-a-wow References: [toyworldmag](https://toyworldmag.co.uk/im-a-girly-launches-in-italy-and-reveals-new-line-for-22/) & [imagirly](http://www.imagirly.com)  I'm A [Wow](https://www.trendhunter.com/trends/sticker-wow) Glow [Edition](https://www.trendhunter.com/trends/lego-editions-fifa-world-cup-official-trophy) 14" [fashion dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models) by I'm A Girly feature long UV color-changing hair, and other features that light up in the dark. Created by the brand's own Kids4Kids community of creative kids aged between eight to 14 years old, this new range of dolls sport animal-inspired outfits. Thanks to their glowing hair, eyebrows and lips, these dolls are positioned as friendly toys for kids to have in the dark and the perfect slumber party companions. The dolls (Ruby, Taylor and Jamie) are made from recycled plastic and each of their outfits correspond to a different endangered wild animal, such as the tiger, arctic fox and koala. A portion of the proceeds from the sales of the dolls will go towards supporting the preservation of endangered species. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 5% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **UV Color-changing Toys:** Opportunities for companies to develop more toys that change color when exposed to UV light. - **Eco-friendly Toys:** Opportunities for companies to create more toys using recycled materials to promote sustainability. - **Animal-inspired Apparel:** Opportunities for companies to offer clothes with designs inspired by endangered animal species and promote conservation efforts. ### Sectors Adopting This - **Toy Industry:** The toy industry has an opportunity to incorporate more sustainable and interactive features in their products to attract environmentally conscious consumers. - **Fashion Industry:** The fashion industry can expand its product range by developing more animal-inspired clothing designs and promoting awareness about endangered species. - **Conservation Industry:** Companies that focus on conservation efforts can collaborate with toy and fashion brands to create more products that increase awareness and funding for endangered species preservation. ## Related on Trend Hunter - [Monochromatic Diva Dolls](https://www.trendhunter.com/trends/rainbowvision.md) - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md) - [Mesmerizing Fashion Dolls](https://www.trendhunter.com/trends/unique-eyes.md) - [Connected Gaming Dolls](https://www.trendhunter.com/trends/twilight-daycare.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Albino Fashion Dolls](https://www.trendhunter.com/trends/inclusive-doll-line.md) - [Color-Changing Mermaid Dolls](https://www.trendhunter.com/trends/mermaid-doll.md) - [Digital Fairy-Catching Toys](https://www.trendhunter.com/trends/got2glow-baby-fairy-finder.md)