# Microsoft Branding Blunders "I'm A PC" Ads Made on a Mac By Going Like Sixty | Published 2008-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/im-a-pc-commercials-made-on-a-mac References: [boygeniusreport](http://www.boygeniusreport.com/2008/09/20/im-a-pc-commercials-made-on-a-mac/) & [cpbgroup](http://www.cpbgroup.com/) First Seinfeld is yanked. Now it's come out that the new [Microsoft](https://www.trendhunter.com/trends/windows-xp-crocs) branding commercial bragging about how "I'm a PC" was actually made on a Mac. Adding more insult to injury, the "I'm a PC" commercial used an application from [Adobe](https://www.trendhunter.com/trends/makeup-marketing), another Microsoft competitor. "I'm a PC" has drawn a lot of speculation about whether Seinfeld was meant to have such a short run as Microsoft spokesperson, but "I'm a PC" ads being made on a Mac is not something Microsoft would want to play around with. The ad agency responsible for the commercials--[Crispin Porter](https://www.trendhunter.com/trends/synchrony-bank) + Bogusky--and Microsoft have since scrubbed clean any official versions that would tip off savvy users that Microsoft used a Mac to create "I'm a PC." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 39% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mixed Branding:** Disruptive innovation opportunity: Develop a platform or tool that ensures brand consistency by preventing companies from using competitor products in their promotional materials. - **Speculation and Misdirection:** Disruptive innovation opportunity: Create a transparent and trustworthy advertising process that avoids potential controversies and maintains consumer trust. - **Competitor Surveillance:** Disruptive innovation opportunity: Build a comprehensive monitoring system that enables companies to track and analyze their competitors' advertising strategies to avoid unintentional mistakes. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Develop innovative advertising techniques or tools that offer greater control and oversight to brands, ensuring their messaging aligns with their values and intentions. - **Software Development:** Disruptive innovation opportunity: Create software applications that enhance brand management processes, enabling companies to streamline their promotional activities and avoid potential brand inconsistencies. - **Market Research:** Disruptive innovation opportunity: Build advanced market research tools and platforms that provide comprehensive insights into competitors' strategies, empowering companies to make informed advertising decisions. ## Related on Trend Hunter - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Millennium Operating System Sweaters](https://www.trendhunter.com/trends/windows-ugly-sweater-bliss-edition.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md)