# Truthful Tech Ad Spoofs 'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals By Vittoria Natarelli | Published 2010-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/im-a-mac-and-ive-got-a-dirty-secret References: [buzzfeed](http://www.buzzfeed.com/mathieus/im-a-mac-and-ive-got-a-dirty-secret-8q4) & [raisehopeforcongo.org](http://www.raisehopeforcongo.org) 'I'm a [Mac](https://www.trendhunter.com/trends/the-icon-1) and I've Got a Dirty Secret' is a [spoof ad](https://www.trendhunter.com/trends/underpaid-women) that sheds light and awareness on the war in Congo, the deadliest war in the world. Unknown to most people, our technology is made of minerals that fuel the conflict in the war-torn country. From PCs to Macs to [cell phones](https://www.trendhunter.com/trends/mobile-device-addiction), our technology is made at the cost of many lives. The Enough Project, along with Raise Hope for Congo, are looking to end this problem. 'I'm a Mac and I've Got a Dirty Secret' encourages viewers to use their voice to solve the problem. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Conflict Mineral Awareness:** The trend of promoting awareness of conflict minerals in technology production, and the need for alternative sourcing. - **Social Impact Advertising:** The trend of using advertising as a means to raise awareness for social and political issues, seeking to drive behavioural change. - **Sustainable Mining Practices:** The trend of promoting sustainable and ethical mining practices and materials sourcing for the technology industry. ### Industries Being Reshaped - **Technology:** Opportunity for technology companies to transition to ethical, sustainable, and conflict-mineral-free sourcing of materials, and raise awareness for sourcing transparency and sustainability. - **Advertising:** Opportunity for advertising creative teams and agencies to promote social impact advertising through creative and meaningful messaging to generate awareness and drive change. - **Mining:** Opportunity for mining companies to push for and promote sustainable, ethical mining practices and educate the public on sourcing transparency to promote ethical tech production. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md)