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# Mexican Beauty Influencer Collaborations
ColourPop Joined with iluvsarahii to Make a Holiday Line

By Riley von Niessen | Published 2017-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/iluvsarahii
References: [popsugar](https://www.popsugar.com/beauty/ColourPop-x-iluvsarahii-Holiday-Collection-44365355) & [colourpop](https://colourpop.com/?xjhbnfdg)

ColourPop, a cosmetics brand that's known for its ability to balance affordable prices with high-quality products, recently joined forces with a Mexican beauty influencer Karen Sarahi Gonzalez, who's known as iluvsarahii, to create a series of lip products for the holidays.

Previously, the two launched a trio of lipsticks, two pencils, and two versatile eyeshadow palettes in the spring, with the whole kit costing consumers just $60 USD. The new line boasts fresh shades, which are perfect to sport over the holidays, with festive hues of pink and red making it up. For a more retro look that's sure to bring back some 1990s and early 2000s nostalgia, consumers can line their lips with a darker lip pencil to give the lipstick more contrast.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 64% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Influencer Collaborations:** Brands can collaborate with influencers to develop exclusive affordable product lines that appeal to a diverse consumer base.
- **Affordable Luxury Beauty:** Brands can create high-quality, luxurious beauty products at affordable prices to disrupt the traditional premium beauty market.
- **Holiday-themed Collections:** Brands can leverage holidays and festive occasions to create exclusive product lines and generate buzz among consumers.

### Where This Applies

- **Beauty:** The beauty industry can adopt affordable luxury product lines and influencer collaborations to reach a wider audience, particularly millennials and Gen Z consumers.
- **Marketing and Advertising:** Marketing and ad agencies can devise innovative influencer marketing strategies that leverage the authenticity and reach of influencers to create buzz around product launches and drive consumer engagement.
- **Retail:** Retailers can leverage influencer collaborations and holiday-themed collections to drive foot traffic and revenue, creating exclusive product lines that differentiate them from competitors.

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