# Hypnotic Yoga Photography Ilona Olkonen Adds ‘Stripes' to Asanas By Marissa Brassfield | Published 2009-06-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ilona-olkonen-stripes References: [behance.net](http://www.behance.net/Gallery/stripes/251778) & [flickr](http://www.flickr.com/photos/iloki/) This 'Stripes' photo set by Ilona Olkonen is short but sweet. In it, Olkonen captures a model wearing a [striped dress](https://www.trendhunter.com/trends/yoga-jeans-2025) doing [yoga poses](https://www.trendhunter.com/trends/yoga-streaks). It's a simple concept, but in practice the effect is mesmerizing. The [slight distortion of the stripes](https://www.trendhunter.com/trends/ripples-collection) as the model moves and poses her body is somewhat hypnotic. Ilona Olkonen's set gives a clever perspective on the ancient art of yoga. Check out some other yoga innovations below. **Implications** - Businesses that can create a visually stimulating product using something as simple and natural as the human body will appeal to a wide audience. Consumers will also be more likely to invest in a product with which they share a personal connection. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Visually Stimulating Products:** Creating visually stimulating products using the human body can captivate and appeal to a wide audience. - **Personal Connection Products:** Consumers are more likely to invest in products that they have a personal connection with. - **Mesmerizing Photography:** Photography that induces a hypnotic effect through unique perspectives can captivate viewers. ### Who This Affects Most - **Fashion:** Fashion brands can explore visually stimulating designs inspired by the human body for a wider appeal. - **Fitness:** Fitness companies can create products that foster a personal connection with consumers to increase engagement and investment. - **Photography:** Photographers can experiment with innovative techniques and perspectives to create captivating and mesmerizing visuals. ## Related on Trend Hunter - [Aesthetically Pleasing Yoga Weights](https://www.trendhunter.com/trends/helix-weights.md) - [Automotive-Inspired Yoga Gear](https://www.trendhunter.com/trends/yoga-capsule-collection.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Heat-Reactive Yoga Mats](https://www.trendhunter.com/trends/aurora-colorchanging-yoga-mat.md) - [Guided Relaxation Wall Art](https://www.trendhunter.com/trends/relaxation-device.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Yoga-Themed Essential Oils](https://www.trendhunter.com/trends/doterra-signature-yoga-collection.md) - [Tranquil Wellness Studio Interiors](https://www.trendhunter.com/trends/garden-of-the-soul.md)