# Freckled Photography Ilona Olkonen Honors Fair-Complected Gals With 'Maria' By Marissa Brassfield | Published 2009-06-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ilona-olkonen-maria References: [behance.net](http://www.behance.net/Gallery/Maria/214646) & [flickr](http://www.flickr.com/photos/iloki/) Fair-complected divas will love the kind attention Ilona Olkonen pays to freckled women in 'Maria.' The model's freckled skin is celebrated in shot after shot, from black-and-white images of the model wearing a tape-like bandeau bra to others in which she wears nothing at all. We've seen a renewed interest in freckles recently. Here are a few of my favorite [freckled features](https://www.trendhunter.com/trends/faux-freckle-stamp) and other [celebrations of natural beauty](https://www.trendhunter.com/trends/we-belong-to-something-beautiful). **Implications** - The world has become increasingly [beauty-obsessed](https://www.trendhunter.com/trends/i-play-beauty-campaign) and society holds both women and men to an increasingly unattainable standard. In recent years, consciousness of this unattainability has grown substantially as artists, designers and other public figures use different mediums to educate the masses. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Freckle-inclusive Beauty:** Creating beauty products that cater to freckled women. - **Natural Beauty Celebrations:** Highlighting unique and natural features. - **Body Positivity:** Challenging beauty standards and promoting self-acceptance. ### Industries Being Reshaped - **Beauty:** Creating makeup products specifically for freckled women. - **Fashion:** Designing clothing lines that celebrate natural features and body positivity. - **Art & Photography:** Using art and photography to showcase the beauty of unique and natural features. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Coffee-Inspired Beauty Stains](https://www.trendhunter.com/trends/brow-freckle-stay-n.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Faux Freckle Stamps](https://www.trendhunter.com/trends/faux-freckle-stamp.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md)