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# Urban Coffee Designs
The illy Art Collection Project Showcases Liu Wei's Colorful Creations

By Meghan Young | Published 2014-12-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/illy-art
References: [design-milk](http://design-milk.com/latest-illy-art-collection-project-artist-liu-wei/) & [illy](http://www.illy.com/wps/wcm/connect/en/home)

The illy Art Collection is an ongoing project that has seen the likes of multifaceted Chinese artist Liu Wei creating unique patterns and for the brand. Decorating not only the coffee cans, but [cups and saucers](https://www.trendhunter.com/trends/il-buco-vita-x-commune-design) as well, this particular illy Art Collection takes on a vibrant metropolis feel that many modern individuals will appreciate.

Nevertheless, the Liu Wei illy Art Collection is abstract enough for many others to fall in love with it as well. Comprised of six designs in total, the illy Art Collection is a [limited edition](https://www.trendhunter.com/trends/ripples-collection) that will easily turn kitchens and dining areas into [intimate galleries](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino). The coffee cans can be converted into simpler designs as well since the stickers can be easily removed.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 26% | Activity: 8% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Art-inspired Product Collaborations:** Opportunity for brands to collaborate with artists to create unique and visually captivating products that appeal to modern consumers.
- **Limited Edition Collectibles:** Demand for limited edition products that are exclusive and can turn everyday items into art pieces.
- **Transforming Everyday Items:** Potential for products that can be easily customized or transformed to suit different preferences and styles.

### Sectors Adopting This

- **Art and Design:** Opportunity for artists and designers to collaborate with brands in creating unique and visually appealing products.
- **Home Decor:** Demand for home decor items that are visually striking and can transform living spaces into personalized galleries.
- **Food and Beverage:** Opportunity for coffee and beverage brands to collaborate with artists and create limited edition packaging that enhances the consumer experience.

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