# Comic Strip Recipe Books These Illustrative Recipes Poke Fun at IKEA Furniture-Building Guides By Ady Floyd | Published 2015-11-19 | Updated 2015-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illustrative-recipes References: [designtaxi](http://designtaxi.com/news/382048/If-IKEA-Creates-An-Apple-Pie-Recipe-For-Thanksgiving/) & [instagram](https://www.instagram.com/delishdotcom/) '[Delish](https://www.trendhunter.com/trends/home-chef-and-delish)' created these comically illustrative recipes that poke fun at the [IKEA](https://www.trendhunter.com/trends/ikea-and-gustaf-westman) furniture-building instruction manuals. IKEA is known for creating great furniture paired with impossible guides that appear easy but that actually end up inducing anger and frustration within the builder. In a comical play on the IKEA manuals, these illustrative recipes re-imagine the instructions and the outcome of holiday meals and baked goods. In the spirit of Thanksgiving, Delish created an IKEA-like recipe guide for [apple](https://www.trendhunter.com/trends/anytime-fitness-uk-ireland) pie. The traditional dessert for a great Thanksgiving treat seems easy, but if IKEA walked each baker through the steps, the comic strip reveals that the end result is the baker chugging back a bottle of wine in front of a store-bought pie. While these comics are humorous, they also address the idea of imagery as recipes instead of written text. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Comical Recipe Guides:** Opportunity for brands to create humorous and visually engaging recipe guides similar to these comic strip recipes that play off of popular culture and poke fun at traditional recipe guides. - **Visual Recipe Content:** Potential for brands to create visual recipe content that uses illustrations or photographs instead of traditional text-heavy recipes to appeal to younger digital audiences. - **Humorous Brand Marketing:** Opportunity for brands to incorporate humor and satire in marketing campaigns to appeal to younger audiences who prefer engaging and entertaining content. ### Where This Applies - **Food and Beverage:** Food and beverage brands can create humorous recipe content similar to these comic strip recipes to engage audiences and showcase their product in a unique way. - **Marketing and Advertising:** Marketing and advertising firms can incorporate humor and satire in campaigns to appeal to younger digital audiences who prefer entertaining and engaging content that aligns with their values. - **Publishing:** Publishers can create visually engaging recipe content that appeals to younger audiences and incorporates popular culture and humor similar to these comic strip recipes. ## Related on Trend Hunter - [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md) - [Playful Thanksgiving Foods](https://www.trendhunter.com/trends/lie-pie.md) - [Festive Tableware Drops](https://www.trendhunter.com/trends/ikea-and-gustaf-westman.md) - [Film-Themed Cookbooks](https://www.trendhunter.com/trends/scrounging-cookbook.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md) - [Unconventional Gingerbread Houses](https://www.trendhunter.com/trends/unconventional-holiday-houses.md) - [Comprehensive DIY Baking Sets](https://www.trendhunter.com/trends/baking-tools-set.md)