# Shadowed Illustration Wine Branding This Labeling Started Off with One Idea and Ended with Another By Mishal Omar | Published 2016-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/illustration-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/singular-wine.html) & [marianario](http://www.marianario.com/) This illustration wine labeling features quirky drawings that give the sophisticated vino a childlike charm. The wine branding was created by graphic designer Mariana Rio, who hand-drew the illustration that can be seen covering these bottles. The artist began by trying to create something out of the influence of the name of the wine -- 'Singular' -- but instead ended up with an illustration that represents quite the opposite. The illustrations of people reaching out in a crowd represent everyone's search for and contentment with their loved ones. Because the artist realized in her own work that human beings are dynamic but have a lot of common ground, the resulting illustration wine branding is able to decorate these bottles while also sending an endearing message. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Quirky Wine Branding:** Creating wine branding with quirky illustrations that adds a childlike charm to the sophisticated vino. - **Hand-drawn Illustrations:** Using hand-drawn illustrations in wine branding that adds a unique and personal touch to the label design. - **Message-driven Branding:** Focusing on the message and meaning behind wine branding to add a deeper level of purpose to the product. ### Who This Affects Most - **Wine Industry:** Using unique and personalized wine branding to differentiate themselves from competitors. - **Graphic Design Industry:** Incorporating hand-drawn illustrations in branding to create a distinct and memorable design for clients. - **Artistic Industries:** Merging artistic expression and marketing to create more meaningful and impactful branding solutions for clients. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)