# Cat Pin-Up Posters The Jupiter Drawing Room Presents Saucy Felines By Emma King | Published 2012-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/illustration-cats-pin-ups References: [10and5](http://10and5.com/2012/02/03/cats-as-50s-pin-ups-for-lucky-pet/) & [jupiter.co.za](http://www.jupiter.co.za/) The Jupiter Drawing Room made these [illustrative posters](https://www.trendhunter.com/trends/mofusand-1) for Lucky Pet cat food, as the company wanted to come up with an innovative idea to appeal to South Africa's cat-lovers. The solution was to run an [online beauty pageant](https://www.trendhunter.com/trends/uber-showcats) titled 'The Purrfect Pin-up Kitty Competition.' The prize was to have the precious winning pet immortalized as a pin-up model, an opportunity no cat owner could resist. More than 800 [precious pets were entered](https://www.trendhunter.com/trends/personality-pics) from all over the country, and over 50,000 votes were cast by the cat-loving public. After two weeks, 12 gorgeous kitties were crowned Lucky Pet’s most fabulous felines. These super stunners were illustrated in a classic circa '50s style to recreate the quintessential pin-up calendars from that era. Cat-lovers from around the country have been clamoring for their copies. Overall this was a great idea from The Jupiter Drawing Room! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Online Beauty Pageants for Pets:** Opportunity to tap into the growing trend of pet owners looking for unique and fun ways to showcase their pets. - **Illustrative Posters in Classic Styles:** Potential for creating nostalgic and visually appealing products that cater to consumers' love for vintage aesthetics. - **Crowdsourcing for Pet Contests:** Disruptive innovation opportunity to engage the public in a collaborative and interactive way to determine winners for pet competitions. ### Sectors Adopting This - **Pet Industry:** Opportunity for pet food companies, pet supply stores, and pet grooming businesses to capitalize on the pet owners' desire for unique experiences and products. - **Graphic Design Industry:** Opportunity for graphic designers to create vintage-inspired visuals for various industries, such as fashion, home decor, and advertising. - **Event Management Industry:** Opportunity for event planning companies to organize and manage online pet pageants, creating a niche market for pet-related events. ## Related on Trend Hunter - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Playful Cat Illustrations](https://www.trendhunter.com/trends/open-meow.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Cat-Themed Soda Cans](https://www.trendhunter.com/trends/pepsi-cat-cans.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Cat-Inclusive Dinnerware](https://www.trendhunter.com/trends/fancy-feast-set-for-delight.md) - [Pet-Inspired Culinary Celebrations](https://www.trendhunter.com/trends/international-cat-day.md)