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# Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle

By Farida Helmy | Published 2014-02-07 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/illustration-branding
References: [thedieline](http://www.thedieline.com/blog/yi6qwfyf1bfi1lg0yofohp7h5dc75w) & [behance.net](http://www.behance.net/STUDIOCHAPEAUX)

Take a trip of a lifetime and travel the world without actually taking off in a plane by indulging in some sugary sweet syrup and its jet-setter vintage illustration branding.

Not only will you want to put your delicious yummy syrup bottles out to be complimented for their cultural relevance starting conversations of travels past and adventures to be had, you can also use the labels once done as art pieces to adorn your walls with.

Designed by German design firm STUDIO CHAPEAUX and illustrated by Andreas Klamath, the Lapp & Fao syrup range tells the story of creators and traveling companions Linvard Bo Lapp and Ephraim Fao.

Designed to look like stamps of special moments during their travels, the vintage illustration branding is done in impeccable taste.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 72% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Vintage-illustration Branding:** Incorporating vintage illustration branding and storytelling into product packaging to evoke cultural relevance and create conversation starters.
- **Upcycled Product Packaging:** Creating product packaging that can be repurposed as art to reduce waste and deliver added value to customers.
- **Travel-inspired Product Design:** Designing products that tell a story of travel and adventure, tapping into customers' desires for exploration and discovery.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can leverage vintage-inspired illustration branding and story-telling as a way to differentiate their product offering and increase customer engagement.
- **Home Decor:** The home decor industry can capitalize on the upcycling trend by sourcing unique packaging designs, such as vintage illustration bottles, that can be repurposed as art.
- **Tourism:** The travel industry can explore incorporating vintage-inspired product designs and packaging as a way of tapping into customers' desire to explore new cultural experiences and their love for wanderlust.

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